Senior Digital Marketing Manager

Summary

Join our team at Ontra, the global leader in AI-powered legal technology solutions for private capital investment firms. We're seeking a Sr. Digital Marketing Manager to own the strategy, execution, and continuous improvement of our website and paid digital programs.

Requirements

• 8+ years of overall digital marketing experience with 4+ years in direct website and paid digital program management within a B2B SaaS company
• Proven track record in driving web and paid digital strategy and execution to achieve measurable results and business impact
• Expertise in LinkedIn Advertising Platform, Google Ads, Google Analytics, and CMS platforms, with a preference for WordPress
• Experience managing web-related projects, including redesigns, migrations, and platform integrations, with accountability for forecast inputs and quarterly results
• Strong analytical mindset with in-depth knowledge of Google Analytics for data-driven decision-making and fluency with digital channel metrics and analytics

Responsibilities

• Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth
• Create a strong brand experience that is focused on conversion
• Continuously optimize the website for user experience, and conversion rate improvements
• Oversee the creation, curation, and management of web and paid digital content to ensure it is relevant, up-to-date, and aligned with brand messaging
• Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements
• Manage SEM campaigns to drive targeted traffic and achieve demand generation goals
• Work with the Product Marketing, Growth Marketing, and Sales / BDR teams to ideate, create and implement tests that will improve conversion
• Implement personalization across the web experience to drive more engagement and conversion
• Monitor, analyze, and report on performance using tools such as Google Analytics, Sigma, and others
• Provide actionable insights to stakeholders and make data-driven recommendations for improvement
• Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• Ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices
• Conduct A/B testing and other experiments to continually enhance the user experience
• Work closely with other teams, including Sales, BDR, Partnerships, and Product, as well as teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns
• Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools
• Ensure the website is secure, responsive, and optimized for performance across all devices
• Build a robust framework to support a rapid test and learn strategy

Benefits

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance