Senior Digital Marketing Manager

Summary

Join Ontra, a leading AI legal tech company, as a Sr. Digital Marketing Manager. Reporting to the Senior Manager of Growth Marketing, you will own the strategy, execution, and improvement of our website and paid digital programs. You will be responsible for enhancing user experience, increasing conversion rates, and achieving acquisition targets. This role demands a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets. You will collaborate with various teams to build, test, and launch websites and paid digital experiments. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• 8+ years of overall digital marketing experience with 4+ years in direct website and paid digital program management within a B2B SaaS company
• Proven track record in driving web and paid digital strategy and execution to achieve measurable results and business impact
• Expertise in LinkedIn Advertising Platform, Google Ads, Google Analytics, and CMS platforms, with a preference for WordPress
• Experience managing web-related projects, including redesigns, migrations, and platform integrations, with accountability for forecast inputs and quarterly results
• Strong analytical mindset with in-depth knowledge of Google Analytics for data-driven decision-making and fluency with digital channel metrics and analytics

Responsibilities

• Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion
• Continuously optimize the website for user experience, and conversion rate improvements
• Oversee the creation, curation, and management of web and paid digital content to ensure it is relevant, up-to-date, and aligned with brand messaging
• Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience
• Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements; and manage SEM campaigns to drive targeted traffic and achieve demand generation goals
• Work with the Product Marketing, Growth Marketing, and Sales / BDR teams to ideate, create and implement tests that will improve conversion
• Implement personalization across the web experience to drive more engagement and conversion
• Monitor, analyze, and report on performance using tools such as Google Analytics, Sigma, and others
• Provide actionable insights to stakeholders and make data-driven recommendations for improvement
• Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• Ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices
• Conduct A/B testing and other experiments to continually enhance the user experience
• Work closely with other teams, including Sales, BDR, Partnerships, and Product, as well as teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns
• Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools
• Ensure the website is secure, responsive, and optimized for performance across all devices
• Build a robust framework to support a rapid test and learn strategy
• Test and optimize on a per-channel basis to improve performance

Benefits

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance