Remote Senior Digital Marketing Manager

Summary

Join Passport as a Senior Digital Marketing Manager and play a pivotal role in driving and nurturing leads & customers. Develop and execute digital campaigns, create landing pages, emails, and website updates to drive top of funnel growth for the company.

Requirements

• 5+ years of experience in marketing, with emphasis on digital ads and email marketing
• Experience managing digital campaigns, launching creative, and measuring success
• Familiarity with systems such as Salesforce, Hubspot, 6sense, and Google Analytics
• WordPress and Google Tag Manager experience are a strong plus
• An understanding of how to track performance through UTMs and Google tags
• Excellent organizational skills and attention to detail
• Basic design & written capabilities for creating presentations and internal resources
• Strong interpersonal skills with the ability to build relationships and engage with diverse stakeholders
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Process-oriented with a focus on driving results and continuous improvement
• Ability to analyze data and derive actionable insights

Responsibilities

• Developing and managing campaigns: Collaborate cross-functionally with Content Marketing, Field & Product Marketing, SDRs, and RevOps teams to plan, execute, optimize, and oversee digital marketing campaigns
• Building brand awareness: Drive brand awareness and high-intent web traffic among ICP accounts through targeted digital strategies
• Generating leads: Leverage digital channels to generate qualified brand sales and 3PL leads, working closely with RevOps to align efforts and optimize lead flow into the sales pipeline
• Managing email campaigns: Create and deploy one-off and nurture email campaigns using HubSpot to engage prospects and customers
• Creating digital strategies: Develop and refine digital marketing strategies to grow and nurture the customer database, collaborating with RevOps and Product Marketing to ensure alignment on goals and initiatives
• Supporting website updates: Help optimize the website for better lead conversion and tracking, using WordPress and Google Tags to make updates to content and tracking
• Managing budgets: Allocate and optimize budget resources for digital campaigns across platforms like Google Ads, LinkedIn, 6sense, and programmatic channels
• Measuring success: Work closely with RevOps and Data teams to build GA4, Hubspot and Salesforce dashboards that track key metrics, providing insights into campaign performance
• Presenting results: Analyze and present digital campaign results and KPIs to marketing leadership and cross-functional teams
• Communicating: Provide regular updates on digital marketing activities and results to internal teams, fostering collaboration and alignment on upcoming campaigns

Benefits

• Competitive cash and equity packages
• Travel & Expenses funds for company events
• 100% remote work environment #LI-Remote
• Paid Time Off
• Paid Parental Leave
• Monthly team get-togethers - bring on the Zoom comedians, pop-a-shot contests, and sip ’n paints!
• Quarterly team (virtual) gatherings and annual team offsites
• Learning & Development Fund for upskilling or products to improve your day-to-day work life
• One time remote work stipend to up your WFH game