Senior Digital Marketing Manager

Summary

Join Abnormal Security as a Sr. Digital Marketing Manager to execute and scale digital marketing programs, driving down funnel pipeline and increasing market demand.

Requirements

• Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
• Experience with managing performance driven team or agency, whether internal or external
• Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
• Ability to dive into data, uncover insights and optimize campaigns appropriately
• Must be a self-starter, highly motivated, able to 'turn on a dime', think through problems and come up with innovative solutions, and deliver against very tight deadlines
• Bias for action, high attention to detail and exhibit clear ability to manage multiple projects at once
• Bring fresh ideas to the table in order to test and learn from while also exhibiting strong ownership over the work completed
• Strong communication skills with ability to collaborate cross-functionally

Responsibilities

• Manage paid media campaigns globally (paid social, paid search, other paid media channels) to drive direct & influenced pipeline growth
• Develop paid media program plans that will scale and align to business and strategic goals and translate to agency for day to day execution
• Owning the full buyer journey from topic research, landing page / CTA creation, to sales follow up messaging
• Organize & analyze digital marketing programs/tactics by campaigns, being able to track and report on key KPIs, as well as make recommended enhancements to improve campaign performance
• Maintain consistent brand messaging across all paid channels
• Research and identify optimal keywords + topics that align to sales and marketing business goals
• Day to day management of external agency to drive campaign alignment, execution, and optimization of various paid media channels
• Identify and target appropriate job titles, personas, and companies to drive quality engagements and down funnel outcomes
• Report summary metrics weekly, monthly, quarterly - though you will manage day-to-day metrics
• Ensure KPIs for paid search and paid social campaigns are documented, accurate and tracked aligning to stage of funnel of tactic/channel

Preferred Qualifications

• B2B Enterprise marketing campaign experience in cybersecurity & email security highly desirable
• Familiarity with building forms and landing pages in platforms
• Salesforce, Marketo, and 6Sense experience
• Experience with media/marketing attribution reporting and campaign automation
• Strong understanding of how SEO and SEM complement each other

Benefits

• Bonus
• Restricted stock units (RSUs)