Senior Digital Marketing Manager

closed
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Abnormal Security

πŸ’΅ $121k-$143k
πŸ“Remote - United States

Summary

Join Abnormal Security as a Sr. Digital Marketing Manager to execute and scale digital marketing programs, driving down funnel pipeline and increasing market demand.

Requirements

  • Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
  • Experience with managing performance driven team or agency, whether internal or external
  • Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
  • Ability to dive into data, uncover insights and optimize campaigns appropriately
  • Must be a self-starter, highly motivated, able to 'turn on a dime', think through problems and come up with innovative solutions, and deliver against very tight deadlines
  • Bias for action, high attention to detail and exhibit clear ability to manage multiple projects at once
  • Bring fresh ideas to the table in order to test and learn from while also exhibiting strong ownership over the work completed
  • Strong communication skills with ability to collaborate cross-functionally

Responsibilities

  • Manage paid media campaigns globally (paid social, paid search, other paid media channels) to drive direct & influenced pipeline growth
  • Develop paid media program plans that will scale and align to business and strategic goals and translate to agency for day to day execution
  • Owning the full buyer journey from topic research, landing page / CTA creation, to sales follow up messaging
  • Organize & analyze digital marketing programs/tactics by campaigns, being able to track and report on key KPIs, as well as make recommended enhancements to improve campaign performance
  • Maintain consistent brand messaging across all paid channels
  • Research and identify optimal keywords + topics that align to sales and marketing business goals
  • Day to day management of external agency to drive campaign alignment, execution, and optimization of various paid media channels
  • Identify and target appropriate job titles, personas, and companies to drive quality engagements and down funnel outcomes
  • Report summary metrics weekly, monthly, quarterly - though you will manage day-to-day metrics
  • Ensure KPIs for paid search and paid social campaigns are documented, accurate and tracked aligning to stage of funnel of tactic/channel

Preferred Qualifications

  • B2B Enterprise marketing campaign experience in cybersecurity & email security highly desirable
  • Familiarity with building forms and landing pages in platforms
  • Salesforce, Marketo, and 6Sense experience
  • Experience with media/marketing attribution reporting and campaign automation
  • Strong understanding of how SEO and SEM complement each other

Benefits

  • Bonus
  • Restricted stock units (RSUs)
This job is filled or no longer available

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