Remote Senior Director, Content Marketing

Summary

Join our multi-disciplinary team at Pomelo Care as a Content Marketing Strategist to drive engagement with our target audiences through compelling content.

Requirements

• 8+ years of experience in content marketing – ideally with experience creating content for high growth virtual care or health tech companies
• Superb writing and editing skills with a proven ability to turn complex topics into simple, digestible content
• Able to efficiently collaborate with stakeholders to create compelling content
• Familiarity with content management systems and tools for content creation and distribution
• Familiarity with SEO best practices, including the ability to write and edit content with SEO optimization in mind
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Strong project management skills and ability to manage multiple initiatives and contractors simultaneously
• Creative thinker with a results-oriented mindset with a focus on driving measurable business impact through content

Responsibilities

• Develop and execute comprehensive patient-facing content marketing strategies across the patient journey to increase trust, engagement, and retention
• Conceptualize and create a variety of short and long-form content, including case studies, blogs, white papers, social media posts, patient testimonials, video, and more that showcase Pomelo’s impact for our partners and patients
• Gain an in-depth understanding of our patients and key B2B stakeholders and to translate that knowledge into resonate, high quality content
• Use data-driven insights to continuously refine content strategies and optimize content performance, including SEO optimization
• Oversee all content to ensure brand voice and tone are consistent across all marketing and patient communication channels
• Collaborate with Marketing, Clinical, Product, Product Design, and Customer Success teams to align content creation efforts with the overall marketing strategy and enhance the patient journey
• Build and manage a high-performing team of full-time employees and contractors (e.g. copyediting, design) to execute a successful content strategy

Benefits

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)