Remote Senior Director of Marketing

Summary

Join PBLWorks as a Senior Director of Marketing to lead initiatives that expand our brand presence in new and existing markets, enhance our brand identity and assets as we scale, and ensure cohesive and impactful market positioning. The ideal candidate will have K-12 domain knowledge, digital product marketing experience, and a proven track record for success.

Requirements

• 10+ years of hands-on experience in all aspects of marketing, including but not limited to go-to-market strategies, publicity, communications, events, website, branding, video and print collateral, and digital marketing. Demonstrated experience leading product marketing efforts is a big plus
• 5+ years of planning and driving org-wide communications, including but not limited to content creation, media relations, internal communications, crisis communications, and performance tracking
• 5+ years of experience managing others, providing coaching and leadership that inspires and creates a highly effective team
• Experience scaling B2B and B2C products and driving substantial growth in K-12 and/or for digital products is highly desirable
• Expertise in performance marketing to drive organizational growth
• Entrepreneurial drive and hands-on spirit to deliver business results
• A savvy understanding of digital platforms and tools including: Pardot, Salesforce, Drupal, SproutSocial, MailChimp, Twitter, Pinterest, Facebook, Instagram) and knowledge of website optimization and SEO (Google Analytics, Alexa)
• Experience in a high-growth start-up or enterprise setting is a plus

Responsibilities

• Design and Implement a Comprehensive Marketing Strategy Aligned with the Products Goals
• Collaborating closely with the executive team, along with the business development and product development teams, develop and implement a vision, strategy, and operational plan for the Marketing and Communications team that supports the organization’s overall goals and objectives to expand our reach through growth and scale
• Evaluate and build the function's capacity to support the organization's growth goals. Ensure we have in place the people, processes, and systems to measure, implement, and optimize our efforts
• Work closely with the business development team to spearhead cross and upsell moments, design the customer acquisition and retention journey while supporting efforts to steadily increase the lifetime value of various customer types
• Establish a system for gathering and monitoring key marketing performance indicators and other metrics; provide regular reporting and analysis for the leadership team to understand the efficacy of marketing strategies in order to iterate and improve on strategies and tactics
• Working across the PBLWorks organization, oversee all external communications efforts and lead the development of compelling external-facing collateral and assets, including website, print (e.g. annual report, services catalog), digital, and video content, ensuring consistency across all materials, publications, and platforms to promote PBLWorks
• Work with the leadership team to develop, implement, and monitor all communications and marketing initiatives at PBLWorks to enhance the engagement cycle and customer journey to drive sales
• Provide leadership in supporting and delivering organizational communication that builds cohesiveness, fosters a culture where we work as One Synergistic Team, and supports staff in navigating organizational growth and evolution
• Motivate and lead with high care and high expectations, creating a culture of accountability, collaboration, and shared problem-solving. Collaborate closely with Human Resources to manage performance improvement and employee relations issues with high expertise, tact, and sensitivity
• Engage in ongoing individual and collective learning to advance racial equity through Project Based Learning for all students, especially Black and Brown students
• Broaden PBLWorks’ access and exposure by building and maintaining relationships with key leaders, partners, funders, and organizations to advance its goals

Benefits

• Full-time competitive salary range of $175,000 - $200,000 (commensurate with experience)
• Full health benefits (including medical, dental, and vision), 403b, and life and disability insurance