Remote Senior Growth Marketing Manager, Paid Search

Summary

Join EarnIn as a Senior Growth Marketing Manager and play a critical role in driving the growth of new products, including Early Pay, by executing strategic marketing campaigns across various digital and offline channels.

Requirements

• Paid Search Expertise : Strong experience in managing and optimizing campaigns in Google Paid Search, Apple Search Ads (ASA), Google UAC, and Performance Max
• Data-Driven : Ability to leverage data and analytics to identify trends, opportunities, and areas for optimization within Paid Search
• Experimental Mindset : Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance
• Results-Oriented : Demonstrated ability to meet and exceed performance goals through thoughtful analysis, creative problem-solving, and strategic execution
• Collaborative Team Player : Work closely with internal and external stakeholders to ensure alignment on goals and strategies
• Technical Skills : Proficiency in SQL is highly valued but not required
• Experience : 7+ years in a performance-driven, media buying role with a strong emphasis on mobile acquisition and Paid Search
• Attention to Detail : Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail
• Strong Communication : Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners
• Ownership Mentality : Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes
• Passion for Earnin’s Mission : A genuine interest in helping build a financial system that works for everyone

Responsibilities

• Build & scale marketing campaigns to maximize efficient user growth for existing and new paid channels
• Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks
• Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts
• Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities

Benefits

• US base salary range: $162,000 - $198,000
• Equity + benefits
• Hybrid position with the expectation of working from our Palo Alto offices 2 days per week