Senior Manager, Growth Marketing

Summary

Join Seed Health as a Performance Marketing Manager and oversee the optimization of acquisition efforts across key performance marketing channels. Scale existing programs, improve efficiency, and help Seed achieve its target KPIs. Collaborate with various teams, including Creative, Design, Integrated Marketing, Growth Product, and Data. This role requires 7+ years of Growth Marketing experience in health tech or CPG, managing large-scale acquisition programs, and strong analytical skills. You will manage paid advertising campaigns, oversee budget allocation, and utilize data-driven insights to make informed marketing decisions. The position offers a competitive salary, equity, and benefits, and is 100% remote within the US.

Requirements

• 7+ years of Growth Marketing with experience in the health tech and/or CPG space, as well as successful, rapid-growth DTC businesses that are both brand and performance-focused and must comply with regulatory requirements
• Proven track record of being able to develop and oversee a highly efficient, large scale ($30M+) Acquisition program that optimizes for LTV, ROI, or ROAS
• Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines
• Proficiency with web analytics tools (Amplitude, Mixpanel, Google Analytics), familiarity with Meta and Google’s new(er) ad products (PMax, Discovery, Advantage+ Shopping Campaigns), A/B testing (in platform tooling and Optimizely), advanced attribution modeling

Responsibilities

• Execute a performance marketing strategy that aligns with the company's overall goals and objectives to drive growth for Seed’s flagship product, DS-01
• Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search and Paid Social) to drive efficient customer acquisition and revenue growth optimized to LTV/CAC ratio
• Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets
• Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals
• Implement A/B testing and experimentation across ad formats, audience targeting, landing pages to refine marketing strategies. Analyze test results to identify winning strategies and apply insights to improve overall channel performance
• Support broader marketing analytics and attribution projects that help understand the impact of channels through incrementally testing, marginal ROI analysis and collaborating with data team on advanced attribution modeling
• Stay informed about industry trends and competitor activities to identify growth opportunities and potential threats
• Collaborate with influencer/ambassador program to expand our reach and drive performance marketing results
• Serve at POC and Seed SME on execution of performance marketing channel strategy for DS-01

Preferred Qualifications

• Intuitive knowledge of the performance media landscape and how Seed's brand can best fit within it
• Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals
• Comfort in serving as an externally facing representative of Seed and working closely with agency partners to advocate fiercely for Seed's interests
• Comfort and ease working with finance teams to align on budgets, financial targets and the measurement of key financial performance metrics (i.e., CAC and LTV)
• Ability to communicate complex information in an easily understood and thoughtful manner to cross-functional and external partners
• No task too big or too small mindset - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis

Benefits

• Equity
• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match