Senior Regional Paid Search Manager

Summary

Join Deel, a leading international payroll and compliance company, as a Paid Search Manager for North America. You will be responsible for the day-to-day management of SEM campaigns across platforms like Google Ads and Bing, focusing on acquisition and growth KPIs. Collaborate with various teams, including sales, marketing, and product, to optimize campaigns and messaging. This role requires at least 4 years of B2B SEM experience, expertise in Google's product suite, and a data-driven approach. Deel offers competitive pay, benefits, remote work flexibility, and stock grant opportunities.

Requirements

• You have a minimum of 4 years experience managing SEM accounts for a B2B brand, ideally in-house for NAM markets
• You are an expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• You have been responsible for acquisition for Paid Search and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs
• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
• You are self-motivated and adaptable and comfortable with a fast-paced environment
• You are fluent in written and spoken English

Responsibilities

• Be the SME for Paid Search channels for NAM and be responsible for all day-to-day operations of the SEM campaigns and activity for Deel including but not limited to Google AdWords, Discovery, and Bing
• Work with our Director of Performance Marketing and other regional Paid Ads Managers and Paid Search managers to ensure our Paid Search efforts are top performing and constantly improving
• Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIs, and cross knowledge sharing to regional paid ads managers
• Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities
• Work very closely with regional sales managers and local marketing managers to ensure we are using the right messaging catered to each market
• Work with our copywriting team to construct and iterate on new ad copy and landing page tests to ensure we have the highest quality score and CTRs for ads that convert
• Work with our PMMs to understand our different product offerings, features, and launches to make sure we are covered across all types of relevant keywords
• Work cross-functionally with other various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for success
• Manage relationships with external Search vendors

Preferred Qualifications

• You have managed Paid Search in-house for an HR or Fintech B2B company
• You have worked on Country-specific targeting and campaigns in multiple languages and regions
• You have worked at a very fast-growing startup
• You have previously successfully worked in a remote & distributed team
• You are fluent in other languages besides English

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available