Growth Marketing Manager

Summary

Join Kiddom, a leading educational technology company, as a Growth Marketing Manager. You will play a key role in developing and executing growth marketing strategies to increase leads and nurture customer loyalty. This position requires expertise in various marketing channels, data analysis, and strong communication skills. Experience in the K-12 education sector is highly preferred. Kiddom offers a competitive salary, equity, comprehensive health benefits, paid time off, and paid family leave.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in growth marketing and lead generation, preferably in the K-12 education sector
• Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels
• Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns
• Proficiency in marketing analytics and data-driven decision-making
• Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners

Responsibilities

• Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc
• Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness
• Work closely with Sales to monitor sales funnel conversions and optimize processes
• Routinely utilize A/B testing to ensure programs are always improving
• Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives
• Measure the success and effectiveness of growth marketing efforts
• Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects
• Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape

Preferred Qualifications

Experience in the K-12 education field

Benefits

• Competitive salary
• Meaningful equity
• Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• 10 paid sick days per year
• Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year
• Paid family leave for eligible employees