Senior Growth Marketing Manager, New Products

Summary

Join EarnIn as a Sr. Growth Marketing Manager - New Products and lead new product growth strategy, manage multi-channel campaigns, collaborate cross-functionally, optimize marketing through data, plan and manage campaigns, oversee campaign execution, budgets, and growth experiments in collaboration with cross-functional teams.

Requirements

• 7+ years of experience in growth marketing, preferably with experience in scaling new products with a strong emphasis on mobile acquisition
• Strong expertise in executing and optimizing campaigns across Paid Social, Search, and Digital channels
• Proven track record of driving user acquisition and engagement in a fast-paced environment
• Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail
• Strong analytical skills with the ability to interpret data and make informed decisions to improve performance
• Collaborative mindset and ability to work across teams to align efforts and achieve shared goals
• Experience with Affiliate and Offline marketing channels is a plus
• Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners
• Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes
• A genuine interest in helping build a financial system that works for everyone

Responsibilities

• Lead new product growth strategy: Develop and execute growth marketing initiatives to drive user acquisition and ensure new products, like Early Pay, scale effectively and sustainably
• Manage multi-channel campaigns: Develop, launch, and optimize campaigns across Paid Social, Search, and other Digital channels along with offline channels, maximizing reach and impact to drive product adoption
• Collaborate cross-functionally: Work closely with Product, Analytics, and Creative teams to ensure alignment of marketing efforts with product goals, delivering impactful results
• Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving growth
• Plan and manage campaigns: Oversee campaign execution, budgets, and growth experiments in collaboration with cross-functional teams, including Product and Data teams, to meet efficiency and conversion targets

Preferred Qualifications

BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields