Remote Senior Lead Generation Manager

Summary

Join Omnidian as Senior Manager of Lead Generation and help transform market potential into success. You'll develop and execute a comprehensive lead generation strategy, lead integrated marketing campaigns, and drive demand among target audiences.

Requirements

• Experience: You have a strong background in B2B lead generation, ideally in renewable energy or tech, with 5-8 years of relevant experience
• Track Record: Proven success in creating and executing integrated marketing campaigns that drive leads and grow revenue while adhering to budgets and meeting desired outcomes
• Analytical Skills: Strong ability to draw insights from data and make informed decisions
• CRM and Marketing Automation: You’re experienced with CRM systems and marketing automation tools, leveraging them to influence the market. Salesforce experience required; HubSpot and ABM tools a big plus
• Key Lead Generation Strategies: Breadth of expertise across B2B lead generation strategies, including LinkedIn & Meta advertising, Google ads, email campaigns, event sponsorships, and ABM
• Communication: Excellent verbal and written communication skills, with the ability to explain complex ideas clearly and persuasively
• Growth mindset: You desire to be recognized as a leader in your space, with aspirations for future leadership and management

Responsibilities

• Develop and execute a comprehensive lead generation strategy that aligns with Omnidian's business goals, focusing on enterprise and mid-market customers
• Lead the creation and execution of integrated marketing campaigns that engage target audiences through digital, offline, and event marketing
• Design and implement Account-Based Marketing (ABM) initiatives to identify, engage, and nurture high-value accounts, using tailored content and targeted tactics to drive conversions
• Create robust lead generation frameworks to attract, engage, and convert prospects
• Develop and deploy omni-channel campaigns that set new standards for creativity and effectiveness in the industry
• Use marketing automation and CRM tools skillfully to build a sustainable lead ecosystem
• Analyze market trends and use insights to drive Omnidian’s market presence
• Implement lead nurturing strategies to help shorten sales cycles and support revenue goals
• Optimize conversion tactics to turn each interaction into a potential customer win
• Build cross-team connections and drive alignment across the sales funnel to ensure collaborative wins that support business goals
• Collaborate with product marketing and BI to turn raw data into meaningful stories that resonate with different audiences and support their journey through the sales funnel
• Work closely with the content team to create messages that inspire action, always keeping SEO and best practices in mind
• Help champion demand generation content that educates the market and positions Omnidian as a leader in renewable energy
• Establish key metrics to evaluate the success of lead generation efforts, and build meaningful and detailed reports. Analyze campaign results and adjust strategies based on data-driven insights
• Manage the lead generation budget, making sure resources are used effectively across marketing channels
• Work closely with sales, product marketing, and customer success teams to make sure everyone is aligned on messaging, lead qualification, and nurturing processes
• Conduct prospect research to ensure we’re targeting the entire space within our ideal client profiles
• Accurately forecast growth and conversion rates, collaborating with marketing and sales leadership
• Improve engagement and conversion metrics across the marketing funnel, optimizing social media, digital advertising & paid media, and email

Benefits

• Comprehensive Benefits: We've got you covered with 100% of health insurance monthly premiums for employees, and 50% for dependents
• Performance Bonus: Up to 15%, because exceptional work deserves exceptional rewards. Eligibility begins after 90 days
• Equity Stake: Join us in shaping the future and be rewarded for your dedication with stock options
• Continuous Growth: Up to $500 annual learning reimbursement because investing in your development is investing in our success