Remote Senior Demand Generation Manager

Summary

Join a rapidly growing company as a Senior Demand Generation Manager to drive business growth in the Hospitality sector, developing go-to-market strategies, collaborating with Sales and Product teams, and managing campaigns.

Requirements

• 5+ years in senior marketing roles or commercial roles (sales, customer success)
• Hospitality Industry expertise: You know the hospitality industry intricately
• Strong teamwork skills and able to deeply integrate with key function (i.e. Sales, Customer Success, Product)
• Expertise in Account-Based Marketing (ABM) and strategies for converting large enterprises with long buying cycles and extensive buying groups
• Proven ability to evolve value propositions and align messaging throughout a lengthy buyer journey
• Ability to use past learnings and customer insights to inform multi-channel marketing strategies
• High proficiency in HubSpot - building workflows, web pages & reports
• Able to complete projects quickly with an outcome-driven approach

Responsibilities

• Develop and execute go-to-market strategies for the Hospitality sector, aligning messaging and target accounts with Sales
• Collaborate with Sales to devise marketing plans for strategic accounts and ensure aligned efforts
• Design and implement campaigns targeting Ideal Customer Profiles (ICPs) across the marketing funnel with the support of our Content and Paid Media experts
• Create and manage communication workflows to nurture leads throughout their lifecycle
• Own the forecasting of the Hospitality pipeline and manage related activities in HubSpot
• Organise and manage large industry events and smaller Sona-owned events (webinars, private dining, round tables, workshops)
• Work closely with the Paid Media expert to influence the buying journey
• Coordinate with Content Managers to ensure the right content supports demand generation and growth initiatives
• Maintain a deep understanding of Sona’s Hospitality ICPs and buying committees
• Work closely with the Customer Success team to build out customer testimonials, case studies and an advocate marketing programme

Benefits

• ��60-80k base + 20% bonus
• 4.5 day standard working week
• Share options
• Fully remote and flexible working
• 35 days annual leave (25 days standard plus 10 flexible public holiday days)
• Pension contributions matched up to 5%
• Comprehensive Health Insurance via Bupa
• Enhanced parental leave & pay (Primary parent/carer 26 weeks full pay, secondary parent/carer 8 weeks full pay)
• Co-working space stipend
• Quarterly all expenses paid team retreats
• The latest Macbook and equipment for your home office
• Professional development budget
• Unlimited free books