Senior Demand Generation Marketing Manager

Summary

Join TeamSnap as a Senior Demand Generation Marketing Manager to develop and execute marketing activities for growing and optimizing digital marketing and lead generation programs.

Requirements

• 5-7 years of experience in demand generation marketing
• Proven track record in developing and executing successful B2B marketing programs, including digital marketing, events, and email campaigns
• Expert knowledge of paid media channels for lead gen: Linkedin & SEM
• Hands-on experience with marketing automation platforms (e.g. Hubspot, Marketo, or similar) and CRMs
• Possess exceptional communication skills
• You are a natural leader, able to rally a team around a campaign and goal

Responsibilities

• Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
• Optimize and scale digital advertising channels, including email, newsletter, sponsorships and online advertising, partnering with our paid media manager
• Own website reporting and conversion rate optimization across landing pages
• Produce, launch, and measure content that engages our target audience and ties to thought-leadership campaigns
• Deeply understand our buyer’s journey to design, build, and optimize email nurture programs converting subscribers into Marketing-Qualified-Leads
• Collaborate with our designers to create ads, demand gen content, and landing pages that convert
• Partner closely with sales and sales enablement teams, aligning on campaigns and expected leads
• Manage marketing operations, including audience segmentation, lead management, automation, and campaign assets
• Track and regularly report on KPIs and learnings across all digital channels

Benefits

• Unlimited PTO
• Paid parental leave for ALL parents (not just primary or secondary)
• 100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
• $1,500 annual learning and development stipend
• Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• Monthly stipend for health & wellness and much more!