Senior Marketing Communications and Brand Manager

Summary

Join Synchron, a neurotechnology company pioneering minimally invasive brain-computer interfaces (BCIs), as their Senior Marketing Communications and Brand Manager. Based in New York City with remote work considered, you will lead marketing initiatives and brand strategies, aligning with Synchron's objectives and resonating with target audiences. This role demands a creative and analytical approach, leveraging market insights within the MedTech/Tech industry. You will manage brand strategy, event planning, marketing communications, digital marketing, and budget allocation. Synchron offers a collaborative and supportive work environment with a commitment to life-changing technology. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience (minimum 7-10 years) in marketing communications and brand management
• Outstanding project management and organizational abilities in order to work collaboratively with cross-functional teams
• Exceptional written, verbal, and interpersonal communication skills
• Strong experience in digital marketing tools and analytics platforms
• High proficiency in design tools such as Adobe Illustrator, Photoshop, or equivalent
• Strategic thinker with a creative and data-driven approach
• Proven ability to collaborate cross-functionally and lead external vendors or agencies
• Successful development and execution of marketing campaigns, with established portfolio to share

Responsibilities

• Develop and execute a cohesive brand strategy that reinforces our company's vision and mission, while differentiating us from competitors in the BCI industry
• Ensure brand guidelines and standards are consistently applied across all marketing collateral, both online and offline
• Monitor and assess brand performance metrics, identify areas for improvement, and implement strategies for enhancing brand equity
• Plan and coordinate industry events, conferences, and tradeshows to promote our brand and products
• Identify sponsorship opportunities and establish strong partnerships with relevant organizations and associations
• Build compelling decks and collateral that align with corporate goals
• Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products, solutions, and services
• Craft compelling messaging and value propositions that resonate with various stakeholders, including healthcare professionals, hospital administrators, and end-users
• Oversee the production of marketing materials, including brochures, videos, website content, case studies, and press releases
• Lead digital marketing initiatives, including social media campaigns, email marketing, online advertising, to increase brand visibility and engagement
• Optimize website content to enhance user experience, driving lead generation and conversions
• Monitor digital marketing analytics and use data-driven insights to refine marketing strategies
• Manage the marketing communications budget effectively, allocating resources to the most impactful initiatives and maximizing return on investment

Preferred Qualifications

• Master's degree is a plus
• Medtech and/or Tech experience is a plus
• Video editing is a plus

Benefits

• Subsidized medical and dental insurance coverage for you and your dependent(s)
• Life insurance, short-term disability, long-term disability
• 401k
• Discretionary unlimited PTO
• Flexible Spending Account for you and your dependent(s), with eligible plan elections
• Commuter benefits for NY employees