Remote Senior Manager, Field Marketing

Summary

Join a dynamic team at Sumo Logic as a Senior Manager, North America Field Marketing, where you will develop and execute localized marketing strategies to drive business pipeline and customer expansion. As a marketer with expertise in B2B SaaS, you will lead field marketing campaigns, build strong regional communities, and execute innovative events.

Requirements

• 7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America
• Ability to adapt to the dynamic nature of a growth company and its evolving priorities
• Strong problem-solving and analytical skills, using data to measure and optimize campaign performance and ROI
• Expertise in managing marketing budgets to maximize ROI and drive efficiency
• Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools

Responsibilities

• Partner with sales leadership and stakeholders to develop and execute a differentiated marketing strategy for North America
• Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth
• Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation and pipeline contribution
• Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners
• Act as the primary marketing resource for regional Sales and Sales Engineering teams, ensuring alignment on objectives and strategies
• Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management
• Continuously track and report on program performance, adjusting plans using data insights to optimize results
• Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals