Orium is hiring a
Senior Field Marketing Manager

Summary

Join Orium as a dynamic and results-driven B2B Field Marketing Manager to lead the execution of integrated, multi-channel marketing campaigns. This role is pivotal in driving full-funnel marketing efforts that align with our go-to-market strategy, generating qualified leads, and accelerating pipeline growth to meet our business objectives.

Requirements

• 4-7 years marketing experience, with 3 years minimum of B2B field marketing experience in the B2B professional services industry
• Proficient in marketing automation (HubSpot) and sales automation/CRM (Salesforce) reporting and campaign tools
• Proven ability to lead, execute, and evolve marketing programs based on performance data and feedback from multiple stakeholders
• Excellent communication and organizational skills with attention to detail while focusing on the big-picture, go-to-market strategy
• Proven track record and hands-on experience managing and prioritizing initiatives, campaigns, and deliverables simultaneously across multiple channels, with a focus on driving Sales goals

Responsibilities

• Event Management: Identify key initiatives, organize events and conference participation, from planning to post-event analysis​, focusing on new prospects, lead generation, and driving revenue
• Reinforce Strategic Partnerships: Collaborate with partners to create innovative go-to-market approaches, working closely on the execution of events and post-activity actions to generate pipeline opportunities
• Coordinate Integrated Campaigns: Work closely with internal teams and external vendors to run multi-channel campaigns (digital, events, social, email, etc.) that support event and account based marketing efforts
• Lead-to-Revenue Process: Regularly collaborate with business development and sales teams to manage event goal alignment, lead qualification, follow-up, and optimize the lead funnel
• Event Success and Optimization: Define goals, monitor performance, plan post-event actions to generate pipeline opportunities, and make recommendations based analysis
• Performance Reporting: Provide detailed reporting on campaign performance, lead generation, and ROI
• Manage Event Budgets: Oversee event budgets, ensuring events are cost-effective and meet ROI targets
• Market Analysis: Research and communicate market trends and audience insights to inform strategy

Benefits

• Enjoy a flexible schedule of full-time hours. As a remote-first organization, we care about the work you do, but it’s up to you to choose where and how you do it
• Explore ongoing opportunities for professional development: training, conferences, certifications, and in-house peer mentorship
• Pursue independent projects, explore new ideas, and challenge yourself in your field with dedicated “Awesome time” (self-directed professional development) annually and quarterly training budgets
• On top of standard medical and dental coverage, we offer benefits like a parental leave top-up plan, an EAP, mental health coverage, virtual healthcare and a minimum vacation policy