Remote Senior Manager, Performance Marketing

Summary

Join DISCO as Senior Manager, Performance Marketing to drive pipeline and revenue growth through high-performance marketing strategies, data analysis, and forecasting. Develop and own paid digital marketing strategy across channels, collaborate with senior leadership on annual operating plan development, and oversee organic demand generation efforts.

Requirements

• 8+ years of experience in B2B SaaS performance marketing or demand generation
• Proven track record of managing and scaling multi-channel paid campaigns (Google, LinkedIn, Facebook, etc.) with a focus on driving pipeline and revenue
• Strong knowledge of metrics such as CAC, LTV, ROAS, and marketing attribution models
• Hands-on experience with A/B testing, conversion rate optimization, and data-driven decision-making
• Excellent analytical skills with a passion for digging into data to derive insights and optimize performance
• Ability to manage budgets, prioritize tasks, and manage multiple projects simultaneously
• Strong collaboration skills with cross-functional teams including product marketing, sales, and operations
• Excellent communication skills, with the ability to present performance metrics and strategic recommendations to leadership

Responsibilities

• Develop and own the paid digital marketing strategy across channels (Google Ads, LinkedIn, Facebook, display, etc.)
• Collaborate with senior leadership to build and manage the annual operating plan (AOP) for marketing, aligning budget, revenue targets, and strategic initiatives
• Oversee organic demand strategies, including nurture flows, webinar activation and cross-functional collaboration on SEO initiatives
• Collaborating with Integrated Marketing, this role will plan, execute, and optimize end-to-end performance marketing campaigns, ensuring alignment with revenue and pipeline objectives
• Lead efforts to optimize conversion rates at key points in the funnel, driving increased efficiency and maximizing ROI
• Analyze marketing performance data to forecast future trends, predict demand, and inform strategic decisions across all marketing efforts
• Track, analyze, and report on campaign performance, using data-driven insights to inform future strategy and improve key metrics such as CPL, CPA, LTV, CAC, and ROAS
• Manage and allocate the performance marketing budget effectively to maximize ROI and pipeline contribution, ensuring cost-efficiency while hitting targets
• Drive experimentation across ad copy, landing pages, targeting, and bidding strategies to continuously optimize performance and conversion rates
• Work closely with the content, web and product marketing teams to ensure SEO efforts are aligned and optimized to support both paid and organic demand generation
• Collaborate with sales and marketing operations to ensure seamless lead hand-off and tracking through the funnel, improving the quality and conversion of marketing-sourced leads
• Work with marketing operations to ensure the effective use of MarTech tools such as Google Analytics, HubSpot, Salesforce, and attribution platforms
• Partner closely with product marketing, content marketing, integrated marketing, customer success and sales teams to align messaging, develop lead nurturing strategies, and support integrated campaigns

Preferred Qualifications

• Experience with account-based marketing (ABM) strategies
• Familiarity with marketing attribution and multi-touch attribution models
• Experience working in a fast-paced, high-growth SaaS environment
• Advanced knowledge of Excel/Google Sheets and other reporting tools

Benefits

• Open, inclusive, and fun environment
• Benefits, including medical, dental and vision insurance, as well as 401(k)
• Competitive salary plus RSUs
• Flexible PTO
• Opportunity to be a part of a company that is revolutionizing the legal industry
• Growth opportunities throughout the company