Remote Senior Marketing Analytics Manager

Summary

Join Postman as an experienced Marketing Analytics Manager to analyze marketing data, collaborate across departments, and guide marketing campaigns and product launches based on data-driven findings.

Requirements

• 5-7 years of experience in marketing analytics
• Proficiency in SQL (knowledge of Python or R is a plus)
• Strong knowledge of marketing and product data sets, including web traffic, intent data, attribution, and product engagement metrics
• Expertise in using data visualization tools such as Tableau, Looker, or Power BI to build clear, actionable dashboards
• Strong understanding of Salesforce object relationships and marketing automation platforms such as Marketo
• Experience with data orchestration and CDP tools such as Segment.io
• Excellent communication and presentation skills with the ability to simplify complex data insights for business stakeholders
• Ability to work autonomously in a fast-paced environment and manage multiple projects with strong organizational skills

Responsibilities

• Serve as the subject matter expert (SME) for marketing analytics, collaborating with marketing ops, product marketing, sales, and other cross-functional teams
• Build and maintain marketing analytics dashboards to track and report on marketing performance on growth KPIs such as adoption, attribution, product usage, and campaign effectiveness
• Partner with the Data Engineering team to develop a comprehensive data dictionary, and ensure data integrity
• Conduct audits and analyses to identify gaps in marketing data and implement solutions to address them
• Support marketing operations by optimizing data pipelines, enhancing campaign attribution, and improving automation frameworks
• Help identify opportunities for customer segmentation frameworks to enable effective targeting for marketing campaigns
• Communicate insights and data-driven strategies to key stakeholders across departments through presentations and reports

Preferred Qualifications

• Experience in a high-growth SaaS or tech company
• Familiarity with Postman’s product offerings and API ecosystems
• Prior experience building and architecting data pipelines and marketing technology integrations

Benefits

• Competitive salary
• Equity package
• Medical, dental, vision insurance
• Cool perks (complimentary stocked drinks, snacks, and ergonomic workspaces)
• Unlimited PTO
• Wellness program (fitness-related reimbursements, meal stipend, home office set-up reimbursement, internet reimbursement, book reimbursements for professional development)
• Donation-matching program