Remote Senior Marketing Manager
at Apriorit

Summary

Join our team as a Senior Marketing Manager to develop and execute comprehensive marketing strategies, drive growth, enhance user experience, and increase lead generation.

Requirements

• 5+ years of experience as a Marketer in outsourcing IT services companies, at least 2 years of experience in a Senior role
• Deep understanding of promoting, positioning, and creating value propositions for IT services, with a focus on identifying growth points and industry trends
• Proven ability to develop and execute effective go-to-market strategies and marketing campaigns, driving revenue growth and innovative approaches
• Hands-on experience in building and scaling content, website optimization and communication strategies to generate high-quality leads within the IT services industry
• Demonstrable leadership skills with experience in managing marketing teams and third-party vendors effectively
• Strategic thinker with analytics tools proficiency and hands-on experience in setting and tracking KPIs, as well as calculating ROI, LTV, CAC, and profitability
• Ability to act independently with a goals-oriented and proactive approach
• English level upper intermediate+

Responsibilities

• Identify and implement growth opportunities and optimization points through data analysis, competitor research, user feedback, and industry trends
• Research new channels and opportunities to execute marketing campaigns focused on generating qualified leads and amplifying company brand presence in the market
• Develop and implement website optimization strategies to enhance user experience, improve SEO rankings, and increase lead generation through various website components
• Monitor website and campaigns metrics, generate reports, and translate data into actionable insights for continuous improvement
• Collaborate with the company leadership and sales team to create and test new go-to-market strategies
• Collaborate with content writers, designers, SEO specialists, and tech experts to implement changes and improvements – plan campaigns, coordinate team efforts, and control progress and results
• Manage the creation of high-quality marketing materials (presentations, datasheets, etc.)
• Participating in marketing content reviews to ensure brand consistency and messaging effectiveness

Preferred Qualifications

• Background in other roles within IT companies or tech-related education
• Experience of promoting cybersecurity or low-level programming IT outsourcing services (or other niche IT outsourcing services)

Benefits

• Work together with leading company experts to create new marketing strategies
• Promote niche and complex IT services
• Work in stable, boutique IT services company with more than 22 years on the market
• Quick online recruitment process
• Onboarding: Made for quick and effective adaptation to the company
• Remote work or hybrid work according to your needs
• Flexible working hours
• Full-time working day
• 20 working days of paid annual leave
• Paid sick lives
• Attractive salary adapted to your experience
• Career advancement and professional growth
• Equal opportunity policies/ fair working practices
• Personalized learning approach (mentoring, internal courses, knowledge sharing)
• Opportunity to develop your competencies - an experienced team, regular 1: 1 with a manager as well as development plan tailored to your needs
• Free corporate English lessons
• We provide the necessary equipment - a laptop, monitor, additional accessories