Remote Senior Product Marketing Manager

Summary

Join our team as a Sr. Product Marketing Manager for the Banking Industry and lead targeted marketing strategies that enhance sales cycles, build brand awareness, and position products within community banks.

Requirements

• 4-6 years of relevant experience in product marketing, with a focus on the banking industry
• Bachelor’s degree in Marketing, Business, Finance, or a related field
• Deep understanding of banking products, services, and regulatory environments
• Proficient in market research, data analysis, and translating insights into actionable strategies
• Exceptional communication, storytelling, and presentation skills
• Strong project management skills with the ability to lead cross-functional teams

Responsibilities

• Conduct detailed market research on MeridianLink products tailored to the banking sector
• Develop and deliver sales enablement materials, including pitch decks, product demos, compelling business cases, and competitive battle cards
• Craft and refine value propositions, messaging frameworks, and positioning statements that clearly articulate the unique benefits of ML products for community banks
• Launch and manage a strategic advisory board composed of select MeridianLink banking customer executives
• Lead the GTM strategy for new product launches within the banking segment, coordinating cross-functional teams (product, sales, demand generation)
• Collaborate with the demand generation team to design and execute multi-channel marketing campaigns aimed at driving product adoption and increasing market share within the banking sector
• Create and maintain a library of high-impact marketing collateral, including whitepapers, case studies, blog posts, and customer testimonials
• Engage directly with key banking customers through presentations, user groups, and advisory boards to gather feedback, build relationships, and promote advocacy
• Track and report on key performance metrics, including product adoption rates, market share growth, and campaign ROI

Benefits

• Insurance coverage (medical, dental, vision, life, and disability)
• Flexible paid time off
• Paid holidays
• 401(k) plan with company match
• Remote work