Remote Senior Product Marketing Manager

Description

Who we are

We empower global digital marketing agencies to make informed, data-driven decisions fast. Using our intuitive platform with native integrations, templates, automation, and robust support, marketing teams efficiently monitor and report their performance in visual dashboards, saving countless hours of manual work.

Our culture is anchored in three core values: Own, Strive, and Care. We prioritize strong ownership and responsibility - those who excel at taking charge and delivering results independently thrive here. Our dynamic, less-defined approach isn’t for everyone, but if you’re eager to make a real impact and push boundaries, we might be the perfect fit for you.

The Opportunity

We seek a proactive and driven Senior Product Marketing Manage r to join our Marketing Team at Whatagraph. Product marketing is vital in Whatagraph, bridging the Product and wider Revenue teams. This is a highly cross-functional position, and a candidate can expect to work extensively with the Product, Marketing, Sales, and Customer Success teams. It’s an excellent opportunity for the right candidate to own and grow the Product Marketing function in the company.

What you will do

• Positioning: Collaborate with the Leadership, Product, and Revenue teams to refine Whatagraph’s positioning and define differentiating value.

• Messaging: Articulate Whatagraph’s value through clear messaging and value propositions. Be ready to train the broader company and ensure the messaging is consistent and fully adopted across all touchpoints.

• Product launches: Create and execute go-to-market strategies and project manage product feature launches.

• Market Research: Conduct customer and prospect interviews, launch surveys, and use other ways to better understand our Ideal Customer Profile’s pain points and perceptions of Whatagraph.

• Competitive Intelligence: Stay on top of our competitor capabilities and strategies to maintain an up-to-date battle cards library.

• Revenue Team Enablement: Collaborate closely with Sales and Customer Success teams and create content that helps communicate the product’s value. Think of product feature one-pagers, how-to videos, and case studies. Collaborate closely with the Marketing team to ensure we properly communicate the product’s value across all touchpoints.

• Customer Marketing: Execute customer marketing activities such as product update newsletters, social media posts, and webinars.

• Training: Become a Whatagraph product expert and train other company members on product use cases and capabilities when required.

What you will get

• A gross salary: €4000 - 6000 gross/month. The final offer will depend on experience, competencies, and expectations.

• A product that grows: We believe in creating what matters. Our evolving platform helps marketing professionals understand their performance data. You’ll play a key role in communicating its value to potential customers.

• A role where you will grow: You’re in charge of your own growth here, and will have full freedom to focus where you prefer. Your manager will also support you via regular performance reviews, 1:1s, and help you set actionable growth goals.

• Share in the company’s success: Opportunity to participate in our Employee Stock Ownership Program.

• Emotional and physical well-being: Quality medical care when you need it with our private health insurance. Paid wellness days to keep your well-being in check.

• An international environment: You’ll work within an international market, alongside our global teams spread across Europe and Africa, from Dublin and Nairobi to Vilnius and Warsaw.

Please note that we do not offer visa sponsorship, relocation assistance, or similar immigration-related support for this position.

Requirements

• At least 4+ years of experience in Product Marketing at a B2B SaaS company.

• Proven ability to execute impactful product launches and shape their positioning and messaging.

• Excellent storytelling and copywriting skills with public speaking experience.

• Strategic and analytical thinking.

• Strong capacity to understand and connect with the target audience’s needs, challenges, and perspectives.

• Market and competitor research experience.

• Experience in working cross-functionally with Product and Sales teams.

• Proactive approach and a high sense of ownership.

• Native-level proficiency in English.

• Excellent project management skills.

• Experience in the marketing data industry with a digital marketing agency ICP would be an advantage.

• Ability to work +/- 2 hours from the GMT+2 time zone.