Remote Senior Social Media Manager

Summary

Join our innovative team at Avara as a Senior Social Media Manager and lead the strategy, expansion, and oversight of our social media presence. This pivotal role demands collaboration with Marketing, Design, and Product teams to launch captivating campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 4+ years proven experience in business development at a tech company, with at least 2 years experience in Web3, blockchain, or cryptocurrency industry
• Strong understanding of web3 including decentralized finance, social, and the wallets space
• Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders
• Experience in developing and executing social strategies, with a track record of driving social growth and community engagement
• Creative thinker with the ability to identify opportunities for innovation within the web3 space
• Proficiency in social marketing tools and platforms, analytics, and community management
• Content creation and storytelling
• Adaptability and ability to thrive in a fast-paced environment

Responsibilities

• Support the Head of Ecosystems and Marketing Director in crafting and implementing comprehensive social media strategies and policies
• Manage our social media profiles daily for multiple products
• Research, develop, execute, and refine a robust social media plan across multiple platforms to enhance reach and engagement
• Take charge of our social media content calendar, ensuring a streamlined approval process for all public-facing content
• Craft and distribute engaging content tailored for platforms like Twitter
• Plan and coordinate content, copy, and posting schedules
• Collaborate with internal design teams and external partners to produce unique content and other social-first initiatives
• Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively
• Build and maintain strong community relationships
• Keep abreast of current trends and competitor analysis, and leverage them to enhance social engagement
• Actively manage direct messages and tags, and engage with our audience in real-time
• Analyze and report on campaign performance, engagement metrics, and more
• Educate our team on social media best practices and ensure they are equipped to represent our brand effectively