Senior User Acquisition

Summary

Join Playco's team as a Senior User Acquisition Manager to support marketing efforts on player acquisition campaigns and work closely with the global engineering team to identify best user acquisition actions.

Requirements

• Native or near-native fluency in Japanese, and extensive experience working in English
• Able to work hours similar to Japan Standard Time
• 3+ years of performance marketing experience with direct management of user acquisition programs across Search Engine Marketing (SEM) and social ad platforms
• Experience with mobile products in the APAC region, targeting a wide range of audiences
• Experience in at least one of the following verticals: gaming, e-commerce, general Direct-to-Consumer Lead Generation
• Ability to prioritize campaigns across Meta, TikTok, Twitter, Google and LINE ads, as well as other programmatic ad networks with minimal direction
• Advanced skills with Excel for Data analysis, as well as proficiency with other tools such as MS Suite, Google Docs, SQL etc
• Familiar with standard marketing tools such as Google Tag Manager, Google Analytics, 3rd Party Pixels etc
• Ability to meet with product owners and synthesize go-to-market plans to hit key objectives
• Ability to understand, internalize, and communicate high-level goals to team members and reports
• Passionate about gaming and media
• Detail-oriented, organized, and highly-motivated
• Comfortable working in a globally distributed and remote environment

Responsibilities

• Work closely with the marketing team and product managers to execute coordinated strategic campaigns that meet product objectives
• Identify target audiences and paired creative tests to improve unit economics and hit target KPIs to be on track for monthly and quarterly goals
• Develop test plans, measure performance, and make recommendations based on results
• Optimize creative, targeting, bids and budgets daily to drive the highest return on investment
• Provide insightful analysis of our UA spend and its results
• Work with the art team to ideate on new creative experiments to test across all platforms