Remote Site Merchandising Director

Summary

Join Birdy Grey as Site Merchandising Director and drive revenue growth through strategic digital merchandising initiatives, optimizing the online shopping experience, and increasing average order value. As a self-starter with a passion for eCommerce, data, and consumer advocacy, you will lead cross-functional teams to shape how customers interact with our products online.

Requirements

• 10+ years of experience in eCommerce merchandising
• Proven track record of driving revenue growth through merchandising strategies
• Experience with working cross functionally and influencing marketing, merchandising, as well as product and tech teams
• Strong understanding of eCommerce platforms, applications, and analytics tools
• Experience with A/B testing and optimization techniques
• Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker)
• Familiarity with SEO principles and their application to site merchandising

Responsibilities

• Drive Revenue Growth: Develop and align with cross-functional teams on strategy to hit sales growth targets for eCommerce
• Digital Optimization: Own and drive the plan to optimize site navigation, search, marketing and category landing pages, PDP, product recommendations, cross sell, and collection sorting & filtering strategy –identifying, monitoring and regularly reporting on KPIs and performance
• Own weekly reporting of traffic, funnel and sales KPIs, and work with X functional partners to identify root causes/opportunities and develop strategies and plan of action to address them
• Obsess over consumer funnels and the digital consumer journey, partnering closely with analytics, marketing, merchandising, and tech to identify improvement opportunities
• Develop and implement merchandising strategies to maximize revenue and conversion rates for all target consumer personas
• Analyze customer behavior and sales data to inform merchandising decisions
• Collaborate with Merchandising and Marketing teams to develop and maintain an annual and seasonal content calendar for homepage and category page updates, that aligns with key merchandising strategies and marketing campaigns
• Collaborate with cross-functional teams (i.e., Product, Brand Marketing, Tech, Creative, Analytics) to create compelling strategies for showcasing our products and driving site engagement and conversion
• Optimize product placement, categorization, and recommendations across the website
• Manage seasonal transitions and new product launches on the website
• Conduct A/B testing to continually improve the customer experience and drive sales
• Collaborate with the tech team to prioritize and implement new features to improve site functionality and optimize funnel conversion
• Stay up-to-date with eCommerce trends and best practices in site merchandising

Benefits

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave