Head of Growth

Summary

Join 1906, a company redefining the cannabis and functional beverage industries, as their Head of Growth. This remote role (East Coast preferred) reports to the Chief Marketing Officer and offers a base salary of $165,000-$200,000 plus a performance bonus. You will architect and execute a growth strategy to scale the DTC business from $10M+ to $50M+ by 2027, owning the P&L and leading all growth initiatives. Responsibilities include managing paid media, lifecycle marketing, website optimization, and team leadership. The ideal candidate has scaled a DTC brand to $50M+, is proficient in Shopify and Klaviyo, and possesses strong analytical and leadership skills.

Requirements

• 6+ years of experience in growth, digital marketing, or eCommerce, with at least 3 years in a senior role
• Proven success scaling a DTC business to $50M+ in revenue
• Deep, hands-on expertise with Shopify and Klaviyo
• Demonstrated ability to manage $10M+ annual marketing budgets
• Strong background in paid media (Meta, Google), retention (email/SMS), CRO, and creative testing
• Exceptional business instincts and analytical rigor with a bias for action
• Proficiency in data tools (e.g., Northbeam, Triple Whale, Looker, GA4) and marketing automation platforms
• Excellent communication, leadership, and cross-functional collaboration skills
• Bachelor’s degree required

Responsibilities

• Architect and execute a full-funnel, multi-channel growth strategy aligned with revenue, LTV, and profitability goals
• Maintain full ownership of the DTC P&L, including forecasting, budgeting, KPI reporting, and agile resource reallocation
• Lead all growth initiatives with a relentless focus on ROI, CAC efficiency, and long-term customer value
• Identify and activate creative, cost-effective growth levers beyond paid media
• Own paid media strategy and execution across Meta, Google, affiliate, and influencer channels
• Manage large-scale media budgets with a focus on CAC efficiency and scalable, profitable growth
• Partner with creative teams and agency partners to drive high-velocity testing—briefing, validating, and scaling creative that performs
• Own the feedback loop between paid performance and creative production to ensure constant improvement
• Pilot new acquisition channels and emerging platforms, moving quickly to capitalize on first-mover advantages
• Analyze performance data to uncover opportunities, improve channel efficiency, and inform future media planning
• Own performance and strategy for retention, lifecycle, and LTV growth across email, SMS, and subscription
• Develop segmented, automated flows that drive engagement, repeat purchases, and subscriber retention
• Increase subscription take rate and reduce churn through personalized journeys, bundling, loyalty programs, and reactivation campaigns
• Ensure lifecycle touchpoints reflect 1906’s brand, voice, and customer insights while driving measurable business outcomes
• Track and report on cohort health, LTV, churn, and repurchase rates—refining retention strategy as needed
• Own the strategic roadmap for our DTC site, aligning content updates, landing page priorities, product launches, and merchandising with growth goals
• Identify and prioritize high-impact experiments focused on increasing CVR, AOV, and LTV
• Lead landing page strategy and optimization across campaigns and product launches to maximize performance and storytelling
• Manage agency partners and lead a lean, high-performing growth team across paid media, lifecycle, CRO, affiliate, and influencer
• Develop clear priorities, maximize output, and hold teams accountable to performance goals
• Mentor talent and set a high bar for ownership, accountability, and results
• Collaborate cross-functionally with creative, finance, tech, customer service, and operations to align efforts across the entire growth engine

Preferred Qualifications

Familiarity with the CPG, wellness, or lifestyle space preferred

Benefits

• $165,000 - $200,000 base salary
• Annual performance bonus
• Health, dental, and vision coverage (100% premium paid for health for employee coverage)
• 401(k) plan
• Unlimited paid time off
• Significant growth opportunity in a $100B+ industry by 2030