Remote Vice President, Product Marketing

Summary

Join Nintex as Vice President of Product Marketing and lead the go-to-market strategy for Nintex products, driving revenue growth objectives and market success.

Requirements

• 7+ years of experience in a leadership role, with at least 3 years of experience operating at a VP level
• Proven track record of developing and executing successful go-to-market strategies for complex software products, particularly focused on delivering value to mid-sized companies
• Excellent leadership skills with experience managing and developing high-performing teams
• Exceptional communication, presentation, and storytelling skills, with the ability to influence internal and external stakeholders
• Strong analytical and strategic thinking skills using a data-driven approach to decision-making to assess complex situations and proven record of exceptional creativity to provide solutions
• Strong leadership and influencing skills with the ability to make recommendations and decisions independently
• Self-starter with the ability to work in a very fast paced environment
• Bachelor's degree in marketing, business, or a related field; MBA or advanced degree a plus

Responsibilities

• Develop and execute comprehensive go-to-market strategies that drive both new logo and expansion bookings
• Identify and prioritize target markets, segments, and personas for effective product positioning that is informed by a strong knowledge of the customer and leads with value delivered against business need
• Collaborate with cross-functional teams (product, sales, services) to align product positioning and messaging with market demand
• Identify and remove obstacles to achieving revenue growth objectives and ultimately, overall market success
• Define and communicate clear product value propositions, differentiators, and messaging that resonate with target audiences
• Develop compelling content for marketing campaigns, sales collateral, presentations, and web assets to support product launches and ongoing demand generation
• Establish feedback loops between sales and product teams to refine positioning and messaging
• Partner with the sales enablement org to develop materials, sales tools, and resources to achieve revenue goals; in particular, drive effective new logo acquisition plays, plus expansion plays for cross-sell and upsell to customers
• Manage the product launch process on new products, new features, and competitive positioning to ensure sales, service and customer success orgs are aligned and ready for customer conversations
• Design, build and lead a world-class organization that high-performing product marketers will crave to be a part of to develop their skills and grow their careers
• Develop and manage a strategic roadmap for the product marketing team, aligning with broader company goals and objectives
• Instill a culture of collaboration, innovation, and continuous improvement
• Set performance goals, monitor team performance, and provide ongoing coaching and feedback
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives
• Analyze and report on the performance of product marketing led GTM plays and strategies, making data-driven recommendations for optimization

Benefits

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community