Vice President of Marketing

Summary

Join a dynamic healthcare team as Vice President of Marketing to lead marketing efforts, drive growth, and enhance customer engagement for cutting-edge health tech solutions. You will shape the brand, develop strategic marketing initiatives, and lead across brand, growth, and product marketing. This role demands a strategic mindset and hands-on execution, adapting to a fast-paced environment. In return, you'll receive competitive compensation, a supportive culture, and the opportunity to impact millions of patients. The VP of Marketing will define and execute marketing strategies, align priorities with executive goals, optimize KPIs, and develop yearly marketing plans targeting conferences and webinars. This role also involves building a strong brand narrative, positioning the company as a thought leader, and creating high-impact content.

Requirements

• 10+ years of B2B marketing experience, including 5+ years in a leadership role within health tech, digital health, or healthcare SaaS
• Experience leading product-led sales and marketing growth to enterprise sales efforts. Proven success marketing to risk-bearing organizations, including MSOs, ACOs, and payers, especially within Medicare Advantage and Medicaid
• Deep understanding of risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, and related regulatory frameworks
• Demonstrated ability to create high-converting content and campaigns targeting senior stakeholders in risk, finance, and clinical quality roles
• Strong command of healthcare-specific buyer personas and go-to-market strategies in regulated, complex environments
• Experience with marketing automation (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and performance analytics tools
• Excellent verbal and written communication skills with a bias toward clear, value-driven messaging
• Comfortable operating in a resource-constrained startup environment: strategic when needed, hands-on when necessary

Responsibilities

• Define and execute a comprehensive marketing strategy that supports customer acquisition, retention, and revenue growth across risk-bearing entities (MSOs, ACOs, payers)
• Align marketing priorities with executive goals, product roadmaps, and go-to-market plans
• Own and optimize marketing KPIs, budget, and ROI measurement
• Develop comprehensive yearly marketing strategy, targeting conferences, webinars, while bringing together industry leaders to support thought leadership across value-based care
• Develop a clear and differentiated brand narrative that reflects our expertise in risk adjustment, chart retrieval, and AI-driven value-based care
• Position the company as a trusted thought leader with targeted messaging that resonates with healthcare finance, risk, and quality stakeholders
• Oversee the development of high-impact content (e.g., white papers, webinars, case studies) that educates and converts healthcare decision-makers
• Design and execute multi-channel campaigns (email, SEO, PPC, LinkedIn, webinars) to drive MQLs and sales pipeline
• Collaborate with product, sales, and customer success to gather insights from healthcare providers, payers, and population health teams
• Translate market feedback into messaging, content, and campaign direction
• Build, manage, and mentor a lean marketing team; hire key roles as the business scales
• Foster a culture of experimentation, measurement, and iterative learning

Preferred Qualifications

Familiarity with payer-provider dynamics, AI/ML applications in healthcare, or revenue cycle optimization

Benefits

• $190,000 - $210,000 a year
• Bonus
• Equity
• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times