Remote VP, Growth

Summary

Join our team as we seek an experienced VP, Growth to lead the strategic growth of Bobbie, a parenting culture of confidence. The successful candidate will be responsible for harnessing the power of the Bobbie brand and direct-to-consumer base to accelerate Bobbie's growth trajectory.

Requirements

• 15+ years of experience within the Retail and CPG industries, with extensive experience in DTC
• 10+ years in leading teams, including direct and indirect reporting relationships with technology, performance marketing and data/analytics teams
• Proven track record of driving significant business growth and market expansion, particularly in DTC channels
• Strong analytical and strategic thinking skills
• People-focused leader, adept in identifying & developing top talent and building high-performance teams that increase productivity, improve performance across business functions, and drive bottom-lines
• Experience with CRM systems, marketing automation, and data analytics tools
• MBA or equivalent advanced degree preferred

Responsibilities

• Develop and execute comprehensive growth strategies, with a strong focus on ecomm and direct-to-consumer channels
• Establish clear KPIs and metrics to track and evaluate the effectiveness of ecommerce initiatives and digital marketing channels to ROI goals
• Identify emerging trends and technologies in the ecommerce space to ensure a competitive advantage with a test & learn mindset
• Identify and capitalize on new market opportunities
• Analyze market trends and consumer behavior to inform strategic decisions
• Drive new customer revenue growth through the development and execution of effective growth marketing and sales strategies for all digital channels (Affiliate, Paid Search, Paid Social, Paid Influencers, CTV, Podcasts, Media Buys)
• Drive existing customer revenue growth through the development and execution of retention strategies to maximize LTV
• Drive the campaign calendar alongside marketing product launches to ensure a consistent focus on new revenue growth
• PNL management from revenue to media expenses including forecasting
• Own the data & customer analytics setup to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality
• Collaborate with internal stakeholders: UX Creative Marketing to enhance website performance and optimize user journeys
• Conduct regular audits and analysis of website performance, identifying new technologies and customer experience improvements and implementing
• Foster a culture of continuous experimentation and optimization in DTC channels

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement