Remote VP, Growth

Summary

Join Bobbie, a leading infant formula company, as their VP, Growth! This executive leadership role requires 15+ years of experience in retail and CPG, with a focus on DTC growth. You will develop and execute comprehensive growth strategies, manage PNL, lead a high-performing team, and build key partnerships. The position offers a competitive compensation package including stock options, comprehensive benefits (100% covered medical, dental, and vision), flexible time off, and paid parental leave. Bobbie is committed to a remote work model and fostering a diverse and inclusive workplace. This role demands strong analytical and strategic thinking skills, along with proven success in driving significant business growth in DTC channels. The ideal candidate will be a people-focused leader with experience in CRM systems, marketing automation, and data analytics tools.

Requirements

• 15+ years of experience within the Retail and CPG industries, with extensive experience in DTC
• 10+ years in leading teams, including direct and indirect reporting relationships with technology, performance marketing and data/analytics teams
• Proven track record of driving significant business growth and market expansion, particularly in DTC channels
• Strong analytical and strategic thinking skills
• People-focused leader, adept in identifying & developing top talent and building high-performance teams that increase productivity, improve performance across business functions, and drive bottom-lines
• Experience with CRM systems, marketing automation, and data analytics tools

Responsibilities

• Develop and execute comprehensive growth strategies, with a strong focus on ecomm and direct-to-consumer channels
• Keen understanding of the intentionality of our product in our category, and is able to apply the power of customer loyalty and organic growth as core to our strategy
• Establish clear KPIs and metrics to track and evaluate the effectiveness of ecommerce initiatives and digital marketing channels to ROI goals
• Identify emerging trends and technologies in the ecommerce space to ensure a competitive advantage with a test & learn mindset
• Identify and capitalize on new market opportunities
• Analyze market trends and consumer behavior to inform strategic decisions
• Drive new customer revenue growth through the development and execution of effective growth marketing and sales strategies for all digital channels (Affiliate, Paid Search, Paid Social, Paid Influencers, CTV, Podcasts, Media Buys)
• Drive existing customer revenue growth through the development and execution of retention strategies to maximize LTV
• Drive the campaign calendar alongside marketing product launches to ensure a consistent focus on new revenue growth
• PNL management from revenue to media expenses including forecasting
• Own the data & customer analytics setup to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality
• Collaborate with internal stakeholders: UX Creative Marketing to enhance website performance and optimize user journeys
• Conduct regular audits and analysis of website performance, identifying new technologies and customer experience improvements and implementing
• Foster a culture of continuous experimentation and optimization in DTC channels
• Lead and mentor a high-performing team fostering a culture of collaboration, growth, innovation, and continuous improvement
• Set performance goals, provide feedback, and ensure the team has the necessary resources to achieve objectives
• Identify talent gaps, recruit top talent, and implement training and development programs to enhance team capabilities
• Develop deep partnerships across our executive team to execute a comprehensive growth strategy powered by a powerful brand and an omni channel presence
• Develop and maintain strategic partnerships with external vendors, agencies, and technology partners
• Collaborate with vendors to enhance ecommerce capabilities, leveraging new technologies to drive innovation
• Negotiate contracts, manage vendor relationships, and ensure proper SLAs are met
• Take on gray areas of the business at the executive level that require oversight & management

Preferred Qualifications

MBA or equivalent advanced degree

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement