Reporting Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Marketing Analyst and contribute to the success of leading and emerging companies. You will build and maintain automated reports, analyze data from marketing platforms, create performance decks, and conduct deep-dive analyses to identify optimization opportunities. Transform complex data into clear visualizations and communicate performance to clients and stakeholders. Leverage AI technologies and Power Digital's Nova ecosystem to enhance reporting. This role requires a Bachelor's degree, 2+ years of experience in marketing analytics, strong analytical skills, and proficiency in data visualization tools. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and unlimited time off.

Requirements

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
• 2+ years of experience in marketing analytics or digital marketing
• Strong understanding of digital marketing metrics, campaign structures, and customer journey
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
• Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
• Understanding of statistical concepts like regression modeling, test/control analysis, etc
• Experience creating performance presentations and conveying data narratives
• Ability to work independently and as part of a team
• Strong attention to detail and analytical thinking
• Self-motivated and able to work under pressure and meet deadlines

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings eloquently with a focus on connecting data to business outcomes
• Employ AI technologies to enhance reporting capabilities and generate deeper insights
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives