Retail Brand Director

Summary

Join Brilliant Earth as the Director of Retail Brand Marketing and lead the retail brand experience across approximately 40 showroom locations nationwide. You will develop and execute a comprehensive retail brand marketing strategy, integrating initiatives across physical stores and e-commerce. This leadership role requires a visionary marketer with experience in luxury/considered purchase and omnichannel retail, proven success in leading brand marketing initiatives, and the ability to collaborate effectively with cross-functional teams. You will play a key role in new showroom development, ensuring a seamless brand experience. The ideal candidate possesses strong strategic thinking, problem-solving, and communication skills. This position offers the opportunity to shape the brand's presence and contribute to a growing company.

Requirements

• 10+ years of experience in retail brand marketing with a D2C brand
• Proven track record of developing and leading retail executions at scale
• Robust leadership skills with the ability to inspire and guide cross-functional teams
• Exceptional strategic thinking, problem-solving, and analytical skills
• Excellent communication and collaboration abilities
• Ability to effectively balance multiple projects simultaneously and maintain a high level of adaptability, organization and attention to detail in a fast-paced environment
• Understanding and acceptance of diversity, equity, inclusion and workplace belonging concepts
• Interest in socially and environmentally responsible organizations and products
• Bachelor's degree in Marketing, Business, or a related field
• Ability to travel 25% of the time

Responsibilities

• Develop and articulate a comprehensive retail brand marketing strategy aligned with overall business and brand objectives
• Lead the integration of retail brand marketing initiatives across physical stores, e-commerce, and other emerging channels
• Provide strategic direction to cross-functional teams to ensure a cohesive and consistent brand experience across all showroom formats
• Collaborate with key stakeholders to create a unified brand presence that maximizes customer experience and loyalty
• Serve as a critical team member in the development of new showrooms, ensuring the retail brand experience is seamlessly integrated into the showroom design and customer journey
• Collaborate with cross-functional teams to bring the brand to life in physical spaces, optimizing design, layout, visual merchandising, and overall consumer experience
• Oversee the development and execution of integrated marketing campaigns that drive traffic, sales, and brand affinity
• Serve as a critical member of the Brand leadership team in defining and communicating the brand positioning, ensuring it resonates with our target audience and reflects the brand's unique value proposition
• Partner with Sr. Director of Brand to craft compelling and effective messaging that differentiates the brand and drives customer engagement
• Foster a culture of creativity, innovation, and accountability within the marketing department
• Develop and manage the retail brand marketing budget, ensuring optimal allocation of resources for maximum impact

Preferred Qualifications

• Luxury/considered purchase and omnichannel experience
• Advanced degree