Director, Marketing and Brands

Summary

Join Thunderbird Entertainment as their Director, Brands and Marketing! This role oversees company-owned and licensed intellectual property across various brands, including children's and adult titles. You will elevate brand awareness through targeted campaigns, manage brand materials, and maintain stakeholder relationships. Responsibilities include planning and executing marketing strategies, overseeing content creation, and managing company presence at industry events. The ideal candidate possesses extensive experience in brand marketing, particularly within the kids and family entertainment sector, and strong budget management skills. This position offers remote work opportunities and a competitive compensation package including benefits.

Requirements

• Prior experience managing trade and consumer marketing related to successful brands in the United States, particular brands for kids and families, at major entertainment, consumer products or rights management companies
• Prior experience in a similar role relating to Marketing, that oversees company-owned and licensed intellectual property
• A Relevant Post-secondary certificate, diploma, degree, training and/or experience
• Experience creating social media and Youtube content
• Experience identifying and working with external public relations and social media related agencies and brands on a wide range of projects
• Experience creating and managing budgets relating to media and consumer products
• An ability to manage multiple projects across a diverse range of brands concurrently
• An ability to work independently, manage multiple tasks and meet deadlines

Responsibilities

• Elevate company brands in terms of awareness and reputation within the media and consumer products industries through targeted campaigns, advertising, marketing, sponsorship, influencer partnerships and other strategies
• Supervise and support the creation and updating of brand sales decks, video promos, style guides and other materials for both internal and external stakeholders
• Maintain relationships with a wide variety of stakeholders at media platforms, consumer products companies and retailers
• Review and consult on the development of consumer products
• Plan and execute trade media buys and creative, including advertising and sponsorship opportunities
• Conceptualize and implement promotional campaigns with strategic partners, internal and external
• Oversee content produced in-house by the Manager, Digital Media, for YouTube and social media channels for the company’s key brands
• Manage Company attendance at Key industry events, including booth marketing and team member participation on relevant industry panels

Preferred Qualifications

Candidates residing within Los Angeles and the surrounding areas are preferred for this role, however all candidates will be considered

Benefits

• All Thunderbird employees in this role will have the opportunity to work remotely
• Competitive base pay
• Incentive compensation
• Company sponsored benefits, including medical, dental and vision insurance
• 401(k)
• Paid leave
• A variety of other discounts and perks