Retention Marketing Specialist

Summary

Join Trupanion as a Retention Marketing Specialist for PHI Direct and Furkin, focusing on member engagement and retention across Canada and beyond. You will leverage digital marketing expertise to optimize marketing channels, build and maintain email campaigns, manage social media, and analyze data to improve retention rates. This role requires strong project management skills, proficiency in HubSpot, and experience with email marketing and social media. The position is a one-year contract based remotely in the US, with a hybrid option in Seattle, and includes benefits and bonus opportunities. You will collaborate with various teams and external agencies to launch and maintain retention campaigns. The ideal candidate is passionate about pets and possesses excellent copywriting and analytical skills.

Requirements

• 2+ years of relevant marketing experience
• Proficiency in Microsoft Excel required
• Proficiency with email marketing tools and campaign development (MailChimp, HubSpot, or similar)
• Proficiency in using HubSpot or similar CRM platforms
• Excellent copywriting skills
• Strong analytical skills and ability to use data to optimize day-to-day funnel performance
• Tenacity in learning new skills, identifying solutions and resolving issues
• Ability to work independently, handle multiple projects efficiently and effectively, and to meet deadlines
• Highly organized and responsive with great attention to detail
• Positive attitude, creative, and innovative mindset
• Must. Love. Pets

Responsibilities

• Play an important role in optimizing our marketing channels to engage our customer retention efforts
• Provide reporting on campaign & program performance as well as insights and recommendations
• Work cross-functionally with the Marketing Team, Care Team, and IT to launch, maintain, and evolve retention campaigns
• Partner with external agencies or contractors on social assets, campaign development, and more
• Identify data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family
• Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement and next best actions
• Build segmentation & targeting logic, set up automations and workflows, identify dynamic content requirements, and drive continuous improvements within the HubSpot platform
• Identify opportunities to improve retention rates through various digital marketing channels - web, email, social
• Build, maintain, and optimize email marketing campaigns such as our member onboarding series, promotional email, member newsletter, and more
• Identify and manage member stories, UGC highlights, and surprise and delight opportunities
• Manage content library of policyholder and claims communications in T-Pet and Vision (internal platforms) and regularly update communications to ensure we exceed members’ expectations throughout their journey
• Provide administrative support on the following areas: Planted in Memory / pet loss sympathy, claims form management and upkeep, email inboxes, social comment monitoring (secondary), Wrike submissions
• Provide general administrative and project support as needed
• Manage and grow refer a friend program
• Supporting member initiatives for potential North American expansion
• Manage both brands' social media accounts, including content creation and comment management

Preferred Qualifications

• Experience writing for SEO preferred
• Email coding knowledge (HTML, CSS)
• Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
• Experience writing for SEO preferred
• Understanding of survey management tools (i.e. Survey Monkey)
• Solid understanding of project management software such as Asana, or JIRA

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards