Revenue Marketing Director

Summary

Join Entersekt, a leader in digital banking fraud prevention and payment security, as their Director, Revenue Marketing. This critical leadership role requires a highly strategic and results-oriented marketing professional to drive pipeline generation, accelerate sales cycles, and increase revenue. You will build and execute targeted marketing programs, define and execute the revenue marketing strategy, and focus on measurable impact and a deep understanding of the customer journey. The ideal candidate will have a strong background in B2B SaaS, preferably within the FinTech space, particularly in payments and fraud prevention. This position offers flexible hours, remote work, and plenty of growth opportunities. Apply now to join our team!

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 7+ years of progressive experience in B2B SaaS marketing, with at least 3-5 years focused on revenue marketing, demand generation, and Account-Based Marketing (ABM)
• Proven track record of success in driving measurable pipeline growth and revenue through targeted marketing initiatives
• Deep expertise in developing and executing comprehensive ABM strategies across various channels
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with sales and product teams
• Self-motivated, results-oriented, and comfortable working in a fast-paced, high-growth environment

Responsibilities

• Develop and own the comprehensive revenue marketing strategy, aligning closely with sales objectives to deliver measurable pipeline and revenue growth
• Lead the planning, execution, and optimization of all ABM initiatives, targeting key accounts and strategic segments
• Collaborate with sales leadership to define target accounts, identify key personas, and develop personalised marketing plays
• Design and implement multi-channel campaigns (digital advertising, content syndication, webinars, events, email, direct mail, etc.) to engage target accounts and generate qualified leads
• Develop and execute account-specific marketing programs that educate, nurture, and accelerate opportunities through the sales funnel
• Work closely with SDR and Sales teams to ensure seamless lead handoff, follow-up, and feedback loops
• Implement robust lead scoring and nurturing programs to advance prospects through the buyer's journey
• Partner with product marketing to develop compelling and relevant content assets tailored for target accounts and specific stages of the sales cycle
• Ensure consistent and impactful solution-oriented messaging across all marketing touchpoints
• Translate complex product features into clear, benefit-driven value propositions for target audiences
• Establish clear KPIs and metrics for all revenue marketing and ABM programs, regularly reporting on performance to leadership
• Leverage marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and ABM platforms to track, analyze, and optimize campaign effectiveness
• Conduct A/B testing and experimentation to continuously improve campaign performance and ROI
• Manage the revenue marketing budget effectively, ensuring optimal allocation of resources
• Stay abreast of industry trends, competitive landscape, and best practices in B2B SaaS revenue marketing and ABM, particularly within FinTech
• Utilize market insights to refine strategies and identify new opportunities

Preferred Qualifications

• Strong preference for candidates with experience in the FinTech industry, specifically with knowledge of payments, fraud prevention, or related financial technologies
• Experience with ABM-specific platforms (e.g., Terminus, Demandbase, 6sense) is highly desirable
• Experience in a private equity-backed company is a plus

Benefits

• Flexible hours
• Remote work
• Plenty of growth opportunities