Senior Director, Marketing Operations

Summary

Join Definitive Healthcare as a Senior Director, Marketing Operations, leading systems, processes, and analytics to power the marketing engine. Scale marketing impact, enable data-driven decisions, and ensure alignment across teams. Own the infrastructure behind campaigns, from planning and budgeting to performance reporting and technology optimization. Partner with cross-functional leaders to drive operational excellence and accelerate pipeline and revenue growth. The role requires 15+ years of B2B marketing operations experience, proven leadership, expertise in various platforms, and strong analytical and communication skills. Definitive Healthcare offers a collaborative culture, competitive benefits, and opportunities for growth in a fast-paced SaaS environment. The company values diversity and inclusion and provides a supportive work environment.

Requirements

• 15+ years of experience in B2B marketing operations, demand generation, or revenue operations
• Proven leadership of teams managing marketing systems, reporting, and process optimization
• Expertise in platforms like Salesforce, Marketo/HubSpot, ABM Platforms, Tableau/PowerBI, Excel and other MarTech applications
• Strong analytical, strategic thinking, and communication skills
• Experience scaling operations in a high-growth SaaS or data-driven organization
• Adept at balancing strategic oversight with hands-on problem solving

Responsibilities

• Lead annual and quarterly marketing planning processes in collaboration with the CMO
• Manage and track the global marketing budget, headcount, and vendor contracts
• Drive resource allocation strategies across programs, geographies, and teams
• Own the marketing tech stack—including CRM, MAP, ABM, attribution, and analytics tools
• Drive system integrations and automation that enhance campaign execution and lead management
• Evaluate, implement, and optimize tools to improve marketing efficiency and performance
• Develop and maintain dashboards that track KPIs, pipeline contribution, and ROI
• Establish closed-loop reporting with sales to track lead flow, conversion, and velocity
• Provide insights to guide campaign strategies, channel mix, and audience targeting
• Standardize campaign operations, lead scoring, routing, and data governance practices
• Create playbooks and documentation to ensure repeatable, scalable execution
• Ensure compliance with data privacy and marketing regulations (e.g., GDPR, CCPA)
• Serve as the marketing operations liaison to sales, finance, IT, and RevOps
• Partner with sales and XDR leadership to align on pipeline goals and lead quality
• Support marketing enablement and internal communications with actionable insights

Benefits

Competitive benefits package including great healthcare benefits and a 401(k) match