Revenue Operations Analyst, Demand

Summary

Join Coupa as a Revenue Operations Analyst and ensure the health and efficiency of our demand pipeline, from lead capture to opportunity creation. Partner with cross-functional teams to align on lead management, pipeline development, and attribution strategies. Lead the design, execution, and oversight of the lead management process. Monitor and audit the full demand funnel to ensure data integrity and accurate lead-to-opportunity tracking. Build and maintain dashboards and reports to provide visibility into pipeline performance. Deliver actionable insights and support strategic initiatives, including forecasting and attribution modeling. Identify pipeline bottlenecks and recommend improvements.

Requirements

• 5+ years of experience in business or revenue operations within SaaS or tech, with a strong foundation in B2B demand generation and sales processes
• Strong analytical and problem-solving skills with the ability to interpret complex data, translate processes into business value, and drive data-informed decisions
• Proven ability to thrive in fast-paced environments, manage multiple priorities, and collaborate effectively across cross-functional teams
• Excellent communication and interpersonal skills for building strong internal relationships and aligning with stakeholders
• Proficient in Salesforce, Marketo, Tableau, and/or equilivant business systems; Bachelor’s degree in Finance, Business, Computer Science, or Engineering

Responsibilities

• Partner with Marketing, Sales, RevOps, and Partners to align on lead management, pipeline development, and attribution strategies
• Lead the design, execution, and oversight of the lead management process to ensure efficient and effective handling of all leads
• Monitor and audit the full demand funnel to ensure data integrity, process compliance, and accurate lead-to-opportunity tracking
• Build and maintain dashboards and reports to provide visibility into pipeline performance, conversion rates, and lifecycle metrics
• Deliver actionable insights and support strategic initiatives including forecasting, territory planning, and attribution modeling
• Identify pipeline bottlenecks and drop-offs, recommend improvements, and support demand reviews with executive-level reporting

Benefits

• The estimated pay range for this role is $58,650 - $90,000 plus 10% annual bonus
• The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location
• #LI-REMOTE