Remote Marketing Operations Lead

Summary

Join Tapcheck as the Marketing Operations Lead to drive revenue growth and efficiency by managing and optimizing marketing operations processes.

Requirements

• 4+ years of experience in marketing operations or a related field, preferably in a scale-up/hyper growth environment
• Strong analytical and problem-solving skills
• Experience with Salesforce and customizing Salesforce to align with Sales, Marketing, and Customer Success processes. This includes data management, campaign attribution, and reporting
• Experience working at an early stage start up or an organization experiencing hypergrowth
• Experience with HubSpot Marketing Hub and integrating it with various systems
• Experience with managing Outreach or similar Sales Engagement software
• Excellent organizational skills and experience managing an ever-evolving project roadmap
• Strong communication and collaboration abilities
• Ability to analyze and interpret marketing and revenue data to drive strategic decisions

Responsibilities

• Drive marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement
• Own all administration, enablement, and optimization of new and existing marketing platforms and tools
• Prioritize internal system requests/issues and actioning promptly, based on business need
• Oversee and optimize all marketing operations processes, including lead contact and account management, lead and account scoring, campaign management, marketing automation, and attribution
• Develop and implement strategies to track early pipeline and revenue growth to provide insight to help the marketing team continuously improve campaign and program performance
• Work closely with marketing, sales, channel sales, and customer success teams to align marketing and revenue goals and drive collaboration
• Analyze marketing and revenue data to identify trends, opportunities, and areas for improvement
• Implement and maintain marketing operations systems and tools
• Collaborate with cross-functional teams to develop and implement scalable marketing processes and policies

Benefits

• Competitive Base + Bonus + Equity
• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match