Senior Manager of Marketing Operations

Summary

Join Tapcheck as a Senior Manager of Marketing Operations and lead the optimization of marketing processes to boost revenue growth and efficiency. You will manage the marketing tech stack, oversee marketing operations processes, and collaborate with cross-functional teams. This role requires strong analytical and leadership skills, along with experience in marketing operations, preferably in a high-growth environment. The position offers a competitive compensation package including base salary, bonus, equity, paid time off, and comprehensive health benefits. This is a remote-friendly role with specific state location preferences.

Requirements

• 6+ years of experience in marketing operations or a related field, preferably in a scale-up/hyper growth environment
• Strong analytical and problem-solving skills
• Experience with Salesforce and customizing Salesforce to align with Sales, Marketing, and Customer Success processes. This includes data management, campaign attribution, and reporting
• Experience working at an early stage start up or an organization experiencing hypergrowth
• Experience with HubSpot Marketing Hub and integrating it with various systems
• Experience with managing Outreach or similar Sales Engagement software
• Excellent organizational skills and experience managing an ever-evolving project roadmap
• Strong communication and collaboration abilities
• Ability to analyze and interpret marketing and revenue data to drive strategic decisions
• An obsession with detail

Responsibilities

• Drive marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement
• Own all administration, enablement, and optimization of new and existing marketing platforms and tools
• Prioritize internal system requests/issues and actioning promptly, based on business need
• Oversee and optimize all marketing operations processes, including lead contact and account management, lead and account scoring, campaign management, marketing automation, and attribution
• Develop and implement strategies to track early pipeline and revenue growth to provide insight to help the marketing team continuously improve campaign and program performance
• Work closely with marketing, sales, channel sales, and customer success teams to align marketing and revenue goals and drive collaboration
• Analyze marketing and revenue data to identify trends, opportunities, and areas for improvement
• Implement and maintain marketing operations systems and tools
• Collaborate with cross-functional teams to develop and implement scalable marketing processes and policies
• Help to ensure that Tapcheck's marketing tech stack and associated processes leverage the latest technologies an are best-in-class

Benefits

• Competitive Base + Bonus + Equity
• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match