Senior Manager, Marketing Operations

Summary

Join Protected by Mediaocean, a revolutionary ad verification business, as a dynamic Senior Manager/Director. You will drive alignment between marketing and sales, orchestrating sophisticated account-based marketing campaigns. This role involves optimizing the marketing technology stack, creating seamless sales and marketing processes, and leveraging data-driven insights to enhance campaign performance. You will manage and optimize the integration between Salesforce and Marketo, design lead scoring models, and collaborate with sales teams. The ideal candidate possesses extensive experience in marketing operations within AdTech, proven expertise in ABM strategies, and strong analytical skills. Protected offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• Senior Manager: 2+ years of experience in marketing operations or similar role within AdTech
• Director: 5+ years of experience in marketing operations or similar role within AdTech along with ability to manage content calendar for team
• Proven experience with Salesforce and Marketo administration and integration
• Deep understanding of account-based marketing strategies and best practices
• Extensive experience with LinkedIn advertising and social selling
• Strong analytical skills with the ability to derive insights from complex data sets
• Experience in building and optimizing sales and marketing processes
• Excellent project management and cross-functional collaboration skills
• Thrives in fast-paced environments; excels in startup and international team settings

Responsibilities

• Execute account-based marketing (ABM) strategies targeting high-value brands and agencies within the AdTech ecosystem
• Manage and optimize the integration between Salesforce and Marketo to ensure seamless lead management and accurate reporting
• Design and implement lead scoring models, nurture programs, and attribution tracking across marketing and sales platforms
• Collaborate with sales teams to define and optimize sales stages, processes, and handoff points for both advertiser and publisher focused initiatives
• Create and manage targeted LinkedIn advertising campaigns to reach potential clients and decision-makers in the verification space
• Utilize Seller Crowd and other prospecting tools to identify and engage key accounts
• Develop and maintain sales and marketing analytics dashboards to track campaign performance and ROI
• Define and document clear process workflows between marketing and sales teams
• Monitor and optimize campaign performance across all channels, with a focus on LinkedIn advertising

Preferred Qualifications

• Marketo Certified Expert certification
• Salesforce Administrator certification
• Experience with Seller Crowd or similar prospecting tools
• Deep experience with LinkedIn
• Background in AdTech or digital advertising
• Experience working with multiple sales teams or complex sales organizations

Benefits

• Open Paid Time Off (PTO)
• Flexible schedule
• Company holidays
• 12 weeks of paid parental leave (after 6 months of employment)
• Competitive salary
• Full benefits package starting on your first day
• Referral bonuses
• Recognition awards
• 401(k) with company match
• Company HSA contribution up to $2,400
• Medical/Dental/Vision/Pharmacy
• Health Savings Account (HSA)/Flexible Spending Account (FSA)
• Mental health support
• Life & Disability insurance
• Family planning & fertility benefits
• Pet insurance
• Legal & ID theft protection
• Retirement planning
• Medicare assistance
• Employee Assistance Program (EAP)
• Professional training/Tuition reimbursement
• Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
• Professional development with a dedicated Talent Development team
• Employee Resource Groups (ERGs)
• Philanthropy & awareness programs
• Mentorship programs
• In-office and virtual events & celebrations
• Various volunteer & donation opportunities
• Innovative and collaborative work environment