Senior Marketing Operations Manager

Summary

Join Jane, a remote-first healthcare technology company, as a Marketing Operations Leader. You will lead marketing operations efforts, build and manage marketing automation workflows, and collaborate with sales and marketing teams. This role requires 8+ years of experience in marketing operations, expertise in HubSpot, and strong data analysis skills. Jane offers a competitive salary range ($142,500 - $231,500), with a target starting salary of $169,200, and emphasizes growth-based compensation. The company fosters a collaborative and flexible work environment, with opportunities for professional development. Additional benefits information is available via provided links.

Requirements

• 8+ years of experience in marketing operations, with a proven track record of leading complex projects and managing high-performing teams
• Expertise in HubSpot is highly desired, with hands-on experience in marketing automation, CRM integration, and reporting
• Strong proficiency in data analysis and performance reporting, including advanced Excel skills and familiarity with tools like Tableau or Looker
• Exceptional project management abilities. Proven track record of defining and delivering complex work, managing multiple stakeholders and competing priorities, delivering on-time and within budget in a fast-paced environment
• A strategic thinker with a deep understanding of the marketing funnel, lead lifecycle management, and data-driven decision-making
• Excellent problem-solving skills, with the ability to translate technical challenges into business solutions
• Strong communication and collaboration skills, with a proven ability to work effectively across marketing, sales, and engineering teams

Responsibilities

• Lead our marketing operations efforts to ensure seamless development of our tech stack including our new CRM, Hubspot
• Attract and develop RevOps talent including campaign operations, lead management, marketing automation, and seller workflows
• Build and maintain marketing automation workflows, data integrations, and reporting structures that align with business objectives
• Oversee the use and management of marketing technology tools, with a strong emphasis on HubSpot, ensuring efficient utilization and scalability
• Collaborate closely with the sales and marketing team to align processes and systems for lead management, scoring, and nurturing
• Partner with cross-functional teams to build and refine the prospect and customer funnel, enhancing customer experience and conversion rates
• Monitor and enforce data quality standards, ensuring accurate tracking and compliance with privacy regulations such as GDPR and CCPA
• Stay up-to-date with marketing technology trends and identify tools or processes that can enhance operational efficiency and effectiveness

Preferred Qualifications

Experience in scaling marketing operations in SMB-focused organizations is a plus

Benefits

• Minimum annual salary of $142,500 and maximum annual salary of $231,500
• Target starting salary of $169,200
• Growth-based compensation
• Remote-first company, work from anywhere in Canada