Senior Marketing Operations Manager

Summary

Join People.ai as a Senior Marketing Operations Manager and establish scalable processes for marketing campaigns. Collaborate with go-to-market teams on demand generation, pipeline acceleration, and reporting. Manage the marketing tech stack, including Marketo, Salesforce, and other systems. Support the demand generation team through reporting and dashboard creation. Work cross-functionally with various teams to improve efficiency and productivity. Develop reporting standards and use data to identify growth opportunities. Contribute to key marketing projects, including automation and scaling processes. Collaborate with product and engineering teams on product development. This role requires a proven track record in marketing operations and cross-functional collaboration.

Requirements

• Proven track record of successfully implementing and guiding marketing operations strategy and reporting
• Experience working cross-functionally (sales, analytics, demand generation, BI, etc) on campaign execution
• Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC
• Understanding of the end-to-end marketing funnel and sales pipeline motions
• Admin experience within Marketo, Salesforce, Rollworks or similar, Marketing OS (or equivalent sales development software), and CMS systems
• Proficiency in Excel, and prior experience with Tableau or SQL
• Large scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
• Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations
• Strong work ethic and ability to multi-task across very different projects (creative, analytical, etc)
• Must be metrics and data-driven in decision-making and able to present information in an engaging and convincing manner to internal and external stakeholders
• Limitless energy to enthusiastically tackle and achieve significant growth goals and objectives in this growing market
• Experience working with multiple go-to-market departments or teams simultaneously

Responsibilities

• Serve as a trusted and strategic advisor to Marketing and the RevOps team
• Manage and develop the marketing tech stack and related systems, including administrative management of Marketo, Salesforce, Apollo, Rollworks, Snowflake, Google Analytics and manage associated 3rd party vendors
• Assist marketing team operationally in the end-to-end execution of all projects, including but not limited to campaigns, events, etc
• Support demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
• Work cross-functionally with Marketing, Sales, BDRs, Customer Success, Business / Rev Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
• Build strong relationships with sales teams, sales management, and customer success to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, SDR/BDR and Account Executives
• Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedure, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
• Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
• Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
• Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process
• Work with product and engineering teams on testing and developing the People.ai product

Preferred Qualifications

Data analysis experience

Benefits

• Commissions or bonus programs
• Equity
• Benefits