Percona is hiring a
SaaS Product Marketing Manager

Summary

The job description is for a Product Marketing Manager position at Percona. The role involves developing go-to-market strategies, creating marketing collateral, executing digital marketing campaigns, conducting market research, and providing product training sessions. The candidate should have a bachelor's degree in Marketing, Business, or a related field, with 5+ years of experience in product marketing in the software industry.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
• Proven experience (5+ years) in product marketing in the software industry
• Strong understanding of technology and the ability to translate technical features into customer benefits
• Excellent written and verbal communication skills
• Ability to self-organize, be consistent and disciplined, and make decisions within your area of responsibility independently
• Demonstrated ability to collaborate with cross-functional teams and influence stakeholders
• Willingness to travel occasionally on business throughout EMEA and the US

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new SaaS products
• Collaborate with product management to understand product features, benefits, and unique selling points
• Craft compelling product messaging and positioning that resonates with target audiences
• Create differentiated value propositions and communicate the value of our products effectively
• Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process
• Collaborate with design and content teams to ensure consistency in branding and messaging
• Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers
• Leverage various channels such as social media, email marketing, and content marketing to reach target audiences
• Conduct market research to stay informed about industry trends, competitive landscape, and customer needs
• Use market insights to refine marketing strategies and contribute to product roadmap decisions
• Provide sales teams with the tools and resources they need to effectively communicate the value proposition and features of our SaaS products
• Develop and deliver product training sessions for internal teams and external partners

Preferred Qualifications

• Experience and familiarity with the observability, open source and/or the SaaS market spaces
• Experience in taking a product from conceptualization through to launch in collaboration with other departments
• Language skills: English fluently, additional languages appreciated
• Experience working in a startup environment or similar
• Excellent collaborative and interpersonal skills with the ability to build consensus among teams
• Extreme proactivity and willingness to initiate or take on new projects, boldness to challenge the status quo and suggest new ideas and approaches

Benefits

• Flexible work hours
• Various paid time off programs
• Equipment for your remote office
• Funds for career development (external training, certifications, conferences)
• Ongoing connectivity allowances
• Opportunity to participate in our equity incentive plan
• Benefits that support a healthy work/life balance such as The Percona Adventure Team, Work-from-Anywhere, FlowDays, FryDays, and overall flexibility
• Support being socially responsible through our PAVE volunteering program and Women Transforming Technology