Authentic8 is hiring a
Product Marketing Manager

Summary

The job is for a versatile Product Marketing Manager with 7+ years of experience in the B2B SaaS space, preferably in a technical discipline. The role involves creating content to drive product awareness and adoption, understanding customer personas and use cases, and collaborating with various teams. The salary ranges from $120,000 to $180,000 per year, and the company offers competitive benefits including medical, dental, vision, flexible PTO, a 401k program, stock options, and more.

Requirements

• Bachelor’s degree - preferably in a technical discipline
• 7+ years of product marketing and content experience in the B2B SaaS space
• Technical knowledge in cybersecurity-related software / SaaS
• Proven track record in content marketing strategy, content development, and content delivery across multiple formats and mediums to meet the buyer and/or user at specific stages of the buyer journey
• Strong writing and editing skills and experience with content generation including blog posts, tutorials, white papers, info sheets, presentations and videos
• Experience with the planning and hosting of podcasts a plus
• Data-driven mindset with experience in leveraging insights to drive decision-making
• Experience managing and collaborating with vendors, agencies, and freelancers
• Experience leveraging AI (e.g., ChatGPT 4o for Enterprises) as a force-multiplier
• Adaptability in a fast-paced and dynamic startup environment
• A collaborative spirit and a proven ability to work well with others

Responsibilities

• Know our ICPs inside out, inclusive of the buyer and user personas in different teams and their specific use cases
• Create high-quality, ICP-centric content that accelerates pipeline and drives product adoption
• Create high-quality content that enables, educates, and inspires our customer-facing teams with the ‘so what’
• Support Demand Gen, Social Media, Website, etc. owners with positioning, value propositions and messaging that resonates with the ICP, persona or use case being targeted
• Engage with customers to understand use cases and create case studies, industry influencers and thought leaders to expand content and audience reach, and the communities where our ICPs gather to learn and influence discussions
• Work with 3rd party agencies and contractors for content design / layout as well as metrics to measure the quality of content, engagement, and content reach
• Maintain a content calendar to ensure consistent publishing and promotion of high-quality content across various channels

Benefits

• The salary varies by location and is based on number factors, such as, but not limited to, the relevant market and the skill, experience, and education of the selected candidate
• Authentic8 offers competitive benefits, including medical, dental and vision, flexible PTO, a 401k program and stock options