Summary

The Senior Product Marketing Manager will develop and refine go-to-market strategies, collaborate with cross-functional teams, create and update product messaging, represent the company at industry events, engage in partner visits, monitor success metrics, integrate customer and market feedback, and commit to continuous learning. The ideal candidate should have a Bachelor's Degree or equivalent experience, exceptional copywriting skills, advanced level abilities in various areas, deep experience in the dental industry, SaaS experience, go-to-market strategies, quantitative and qualitative analysis, thought leadership, and strategic leadership.

Requirements

Bachelor’s Degree or Equivalent Experience
Advanced level abilities in the following areas: Leadership, Communication, Organization, Interpersonal Skills, Conflict Management/Resolution, Problem-Solving, Negotiation, Decision-Making, Analytical Skills, Advanced Office-based Applications (Word Processing, Spreadsheets, Diagramming, Slide Presentation, etc.)
Exceptional copywriting skills, with a proven track record of creating compelling, clear, and persuasive content
Strength in gathering research and data about the market, customers, and competitors and synthesizing this into actionable
Must be able to clearly articulate design needs for graphic requests across various channels
Deep experience measuring, and tuning, product marketing program effectiveness
Advanced ability to communicate the rationale for the program measurements and the impact to the business
Advanced level abilities in the following areas: Dental Industry, SaaS Experience, Go to Market Strategies, Quantitative and Qualitative Analysis, Thought Leadership, Strategic Leadership

Responsibilities

Develop and Refine Go-to-Market Strategies
Define and Oversee Operational Readiness
Collaborate Closely with Marketing and Sales
Document and Communicate Launch Requirements
Develop Relevant Content
Create and Update Product Messaging
Represent the Company at Industry Events
Engage in Partner Visits
Monitor and Report on Success Metrics
Integrate Customer and Market Feedback
Commit to Continuous Learning

Preferred Qualifications

Pragmatic Level 1-6 Preferred
Demonstrable experience successfully repositioning a product company in a market
4+ years Gathering and Documenting Launch Readiness Requirements (as a PLM or equivalent role)
4+ years of copywriting experience
2+ years Communication Development
4+ years Business Process Documentation
2+ years Team Leadership in a Professional Setting

Benefits

Flexible Time Off + 10 paid holidays
Competitive Medical, Dental & vision offerings, including free medical premiums for employees, with buy up plan options, AND we match your HSA contributions
Company sponsored Life, Disability & AD&D
Mental Health support programs, Cellphone & Gym membership Discounts
100% Paid Parental Leave
401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors
Tuition Reimbursement program
Flexible work location for most roles (in-office, work-from-home, or hybrid)

Dental Intelligence is hiring a Senior Product Marketing Manager