Sales Development And Pipeline Enablement Specialist

Summary

Join Vercel's enablement team as a Sales Development & Pipeline Enablement Specialist! Empower Sales Development Representatives (SDRs) by designing and implementing comprehensive enablement programs focused on inbound and outbound prospecting strategies. Collaborate with various teams to create compelling outbound sequences and messaging. Develop and deliver training on Vercel's core messaging and sales pitch. Optimize the use of go-to-market tools to enhance prospecting effectiveness. Serve as a subject matter expert, identifying and addressing gaps in enablement. The ideal candidate possesses proven SDR/BDR experience, expertise with prospecting tools, and excellent communication skills. Vercel offers a competitive compensation package, inclusive healthcare, flexible time off, and a work-from-home budget.

Requirements

• Proven experience as an SDR/BDR with demonstrated success in generating pipeline through outbound sales efforts
• Experience creating, executing, and iterating on outbound sales sequences and messaging in collaboration with Marketing and Product Marketing teams
• Expertise with modern prospecting tools (Koola, Outreach, ZoomInfo, LinkedIn Sales Navigator, etc.) and CRM systems
• Excellent written and verbal communication skills, with the ability to craft concise, impactful messaging that resonates with prospects
• Ability to build strong relationships cross-functionally with sales and marketing leadership, product teams, and individual contributors
• Passion for coaching, training, and enabling others to achieve outstanding results

Responsibilities

• Design and implement comprehensive enablement programs focused on inbound and outbound prospecting strategies, qualification methodologies, and pipeline generation best practices
• Collaborate closely with Sales, Marketing, Demand Generation, and Product Marketing teams to create impactful, compelling outbound sequences and messaging aligned with Vercel’s value propositions
• Partner cross-functionally to curate, document, and amplify customer success stories and use cases that resonate strongly with target audiences
• Develop, deliver, and continuously refine training on Vercel’s core messaging, positioning, and initial sales pitch to ensure SDRs confidently represent our solutions
• Optimize usage of go-to-market tools and sales engagement platforms to enhance prospecting effectiveness, monitor results, and continuously drive improvements in pipeline generation
• Serve as a subject matter expert, proactively identifying gaps and areas for improvement, then addressing them with targeted enablement initiatives and coaching

Preferred Qualifications

• Have sold modern web development or infrastructure products to enterprise customers
• Have experience working with Next.js, Vercel, or similar developer-centric platforms
• Have a background in sales enablement, coaching, or instructional design
• Have knowledge of value-based selling methodologies (e.g., MEDDPICC, Challenger, Command of the Message)
• Have worked in hypergrowth SaaS environments with high-velocity GTM teams

Benefits

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed