Sales Development Associate

Summary

Join EDO, the TV outcomes company, as a Sales Development Associate (SDR) and play a key role in expanding our reach to major advertisers in linear and streaming television. This fully remote position reports to the Director of Sales Operations and involves developing data-driven outbound strategies, translating advertising analytics into compelling outreach, and collaborating with Sales and Marketing to boost pipeline growth. You will conduct targeted digital outreach, collaborate with sales representatives, perform contact research, leverage behavioral engagement data, translate insights from EDO’s Ad EnGage platform, tailor messaging, experiment with scalable workflows, maintain CRM data, and follow up on leads. Ideal candidates are curious, resourceful, and adept at blending industry insights with AI tools. The role offers the opportunity to develop your skills and advance your career in sales.

Requirements

• Bachelor’s degree required
• 1-3 years of relevant experience; prior internship or sales experience preferred
• Strong interest in sales, marketing, or advertising, with a long-term goal of advancing into a full-cycle sales role
• Excellent written communication skills, with the ability to craft clear, compelling outreach based on data insights
• Demonstrated curiosity, adaptability, and a willingness to learn and apply feedback quickly
• Proven ability to work independently while contributing to a collaborative, team-oriented environment
• Flexibility to support colleagues across multiple U.S. time zones as needed

Responsibilities

• Conduct targeted digital outreach to brand and agency prospects across all industries, using personalized messaging to generate qualified sales meetings
• Collaborate closely with Sales Representatives to align outreach efforts, coordinate on account strategies, and ensure seamless handoff of qualified opportunities
• Perform contact research using tools such as LinkedIn, SellerCrowd, and RocketReach to identify the right stakeholders and tailor outreach
• Leverage behavioral engagement data (e.g., page visits, email activity, and campaign interactions) to prioritize outreach and optimize timing
• Translate insights from EDO’s Ad EnGage platform into compelling, data-backed outreach narratives
• Tailor messaging using industry-specific marketing materials and ABM campaign insights to align with audience interests and market trends
• Experiment with scalable research and outreach workflows, integrating AI-assisted tools (like Gemini and ChatGPT) to increase efficiency and personalization
• Maintain high-quality CRM data in HubSpot to ensure accurate contact targeting, pipeline visibility, and process documentation
• Follow up on marketing-generated leads to nurture interest and convert prospects into meetings

Preferred Qualifications

Proficiency in Google Workspace (Docs, Sheets, Slides); familiarity with LinkedIn and AI-powered tools preferred

Benefits

• Mid-stage equity and competitive salary
• Flexible Time Off
• Medical, dental and vision coverage, deeply discounted by EDO
• 401(k) plan, FSA, HSA
• Commuter Benefits
• When in an office, employee meals, snacks, and more fully paid for