Salesforce Business Analyst - Product-Focused

Summary

Join Madison Ave Consulting as a Salesforce Business Analyst – Product-Focused and contribute to the delivery of impactful Salesforce solutions. You will own the Salesforce roadmap, lead requirement gathering, and act as a liaison between business and technical teams. Responsibilities include managing the product backlog, collaborating with various teams, and delivering product demos. This role requires 3+ years of experience in a similar role within the Salesforce ecosystem, a strong understanding of the Salesforce platform, and proven experience delivering Salesforce implementations. Occasional travel is required. The ideal candidate will possess strong communication skills and the ability to manage multiple priorities.

Requirements

• 3+ years of experience in a Product Manager, Business Analyst, or similar hybrid role within the Salesforce ecosystem
• Strong understanding of Salesforce platform capabilities, configuration, and implementation best practices
• Proven experience delivering Salesforce implementations across Sales Cloud, Service Cloud, or Experience Cloud
• Hands-on experience gathering and translating requirements, building user stories, and managing scope
• Familiarity with Salesforce AppExchange products and managed package capabilities
• Confident collaborating with developers, architects, and stakeholders across technical and non-technical teams
• Experience with Salesforce triage and backlog management in an Agile/Scrum environment
• Strong communication skills, with the ability to present demos and product updates to clients and leadership
• Willingness to travel for client engagements, events, and product showcases
• Ability to manage multiple priorities and adjust to shifting business needs

Responsibilities

• Own the Salesforce roadmap, aligning platform capabilities with client and business priorities
• Lead requirement gathering, stakeholder discovery, and scope definition sessions
• Act as a bridge between business and technical teams, translating needs into actionable deliverables
• Manage the product backlog, write user stories, and plan sprints and release cycles
• Partner with Engineering, Professional Services, and Product teams to deliver scalable Salesforce solutions
• Collaborate on UAT, go-live planning, and post-implementation support
• Triage requests and bugs, prioritize enhancements, and ensure timely resolution
• Coordinate and deliver product demos to internal teams and client stakeholders
• Track KPIs and usage metrics, reporting outcomes and ROI of initiatives to leadership
• Champion user-centric design and continuous improvement based on feedback and data
• Stay informed of Salesforce AppExchange solutions and how managed packages can support our clients
• Contribute to the evolution of our internal processes and tooling for delivery and support

Preferred Qualifications

• Salesforce certifications (Admin, Advanced Admin, Platform App Builder, etc.)
• Experience working at or with a Salesforce consulting partner or ISV
• Background in the healthcare, tech, or nonprofit sectors
• Familiarity with managed package lifecycle, versioning, and AppExchange security review
• Exposure to DevOps and CI/CD tools (e.g., Gearset, Copado)

Benefits

• Flexible remote work, collaborative culture, and a focus on continuous learning
• Opportunities to represent Madison Ave at client sites, industry events, and conferences