Sdr and Bdr Manager

Summary

Join FormAssembly, a rapidly growing SaaS company, as a Seasoned SDR & BDR Manager to lead and develop a high-performing outbound sales development team. You will build and execute account-based strategies targeting named accounts, collaborating with various teams. The ideal candidate possesses strong leadership skills, a proven track record in outbound sales, and expertise in ABM/ABS methodologies. This role involves recruiting, training, and mentoring team members, while also developing and implementing strategic outbound campaigns. You will leverage data and analytics to optimize performance and collaborate effectively across departments. The position offers a competitive compensation package and a fully remote work environment.

Requirements

• 5+ years of experience in SDR/BDR leadership roles, with demonstrated success building outbound teams in a SaaS or technology-driven environment
• Proven experience driving results through named account strategies and ABM/ABS methodologies
• Track record of exceeding pipeline and revenue targets through strategic outbound efforts
• Expertise in outbound prospecting techniques, including cold calling, email sequencing, social selling, and multi-threaded account engagement
• Strong understanding of ABM platforms, intent data tools, and CRM systems (e.g., Salesforce, 6sense, Outreach, LinkedIn Sales Navigator)
• Excellent analytical skills, with the ability to leverage data and insights to refine strategies and coach team members
• Exceptional communication and interpersonal skills, with a knack for inspiring and motivating teams

Responsibilities

• Recruit, hire, and onboard top SDR and BDR talent to create a high-performing team
• Train and mentor SDRs and BDRs on advanced outbound techniques, including personalized outreach for named accounts
• Cultivate a collaborative, results-oriented culture that values creativity, accountability, and achievement
• Develop and implement a named account strategy to target high-value accounts within specific verticals or geographies
• Collaborate with sales leadership to define the Ideal Customer Profile (ICP) and align named accounts with strategic business objectives
• Guide the team on building multi-threaded relationships within named accounts through personalized, value-driven outreach
• Enable reps to leverage tools like LinkedIn Sales Navigator, Outreach, and intent data platforms for effective account targeting and engagement
• Partner with marketing to design ABM campaigns that provide air cover for outbound efforts in named accounts
• Leverage content like personalized emails, targeted ads, case studies, and webinars to drive engagement within accounts
• Use intent signals, engagement scores, and marketing insights to prioritize outreach efforts and tailor messaging
• Implement and promote innovative outreach techniques, such as gifting, direct mail, and event-based marketing, to surprise and delight prospects
• Create and refine outbound cadences, ensuring alignment with the buyer journey and account needs
• Empower SDRs and BDRs to craft hyper-personalized outreach campaigns that resonate with key personas
• Leverage intent data, firmographics, and buying signals to optimize targeting and timing of outreach efforts
• Establish and track KPIs, including outreach activity (calls, emails, sequences), engagement metrics, and pipeline contribution
• Provide actionable feedback through regular 1:1s and performance reviews, ensuring reps are meeting and exceeding goals
• Use data and analytics to identify patterns, test strategies, and optimize processes for maximum efficiency and impact
• Work closely with marketing to align on campaign execution and ensure SDRs/BDRs have the tools and resources they need to succeed
• Collaborate with Account Executives to ensure seamless lead handoffs and alignment on pipeline priorities
• Partner with product and customer success teams to incorporate market feedback and customer insights into account strategies
• Establish repeatable, scalable processes for prospecting and engaging named accounts
• Implement and optimize sales technologies to improve team productivity and visibility into account performance
• Test and iterate on messaging, tactics, and workflows to continually improve success rates

Benefits

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop