Red Ventures is hiring a
Search Engine Optimization Director

Summary

Join Bankrate as an experienced Search Engine Optimization (SEO) Director to lead a team of growth marketing analysts and develop a short and long-term strategy for organic growth in the Insurance vertical.

Requirements

• Someone who wants to work remotely from home
• Ability to travel on a monthly basis
• A self-starting, proven performer with at least 5 years of experience in SEO
• Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics
• Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like
• Diligent in tracking your competitive landscape
• Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
• Innovative thinking around using AI to improve team efficiency on monotonous tasks
• Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session

Responsibilities

• Own the organic performance of one (or more) of Bankrate’s vertical businesses and lead a team of 1-5 growth marketing analysts with varying experience levels
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
• Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program