Code.org is hiring a
Director of Email Website

Summary

Code.org is seeking a Director of Email & Website who will oversee email marketing strategy and manage the website, requiring a candidate with a strong background in digital marketing and web analytics. The role involves developing customer journey maps, optimizing email campaigns, managing website content, creating SEO-optimized content, and more.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 10 years of experience in email marketing and/or website management
• Strong understanding of email marketing platforms (e.g., Pardot) and web analytics tools (e.g., Google Analytics)
• Excellent writing and communication skills

Responsibilities

• Develop customer journey maps to identify key touchpoints and engagement opportunities across email and website interactions
• Use segmentation to customize content according to user behavior, preferences, and lifecycle stages, guaranteeing personalized communication
• Implement automated drip campaigns to nurture leads through each lifecycle stage, from awareness to retention
• Set up behavioral triggers for timely, relevant emails based on website actions (e.g. re-engagement campaigns)
• Develop re-engagement campaigns for inactive users with personalized content to revive interest and drive site visits
• Create and manage a content strategy supporting each lifecycle stage, guiding users toward desired actions
• Implement retention and loyalty programs through email and website channels to encourage long-term engagement
• Incorporate customer feedback into lifecycle strategies to continuously improve email and site experiences
• Develop and implement strategies to increase engagement, drive traffic, and support organizational goals
• Develop and implement focused email campaigns, including newsletters and automated sequences
• Optimize email performance through A/B testing, segmentation, and personalization
• Leverage audience management tools to integrate customer data and enhance email effectiveness
• Analyze customer journey data to optimize email touchpoints and overall engagement
• Enhance website functionality and user experience through collaboration with creative and technical teams
• Optimize the site journey for a seamless experience from entry to conversion
• Improve site layout and content placement based on visitor interaction analysis
• Apply proven SEO strategies to boost organic traffic and enhance search rankings
• Manage website content to ensure it is current, accurate, and aligned with organizational objectives
• Partner with product and engineering teams to translate strategic plans into scalable website features
• Produce high-quality, engaging email and website content in line with Code.org’s mission and branding
• Maintain a content calendar for email campaigns and website updates
• Create SEO-optimized content to enhance search visibility and attract target audiences
• Coordinate with external content creators and agencies to expand production capabilities
• Develop creative strategies to drive audience engagement and support marketing objectives
• Use advanced personalization technologies such as AI and machine learning to deliver personalized email and site content
• Implement technical SEO enhancements, such as site speed optimization and mobile-friendliness, to improve overall site performance
• Ensure compliance with email marketing regulations and industry standards (e.g., GDPR, CAN-SPAM)
• Monitor email deliverability and sender reputation to maintain high inbox placement rates
• Use advanced technical tools to enhance and optimize site and email performance
• Monitor, analyze, and report on email and website performance metrics to improve strategies and showcase the effectiveness of our efforts
• Use data-driven insights to inform decision-making and enhance digital marketing efforts
• Conduct regular audits of email and website performance to identify improvement opportunities
• Perform competitive analysis to benchmark performance and identify industry trends

Preferred Qualifications

Creative problem-solving abilities and a passion for storytelling

Benefits

• Technology subsidy consistent with our Bring Your Own Device environment
• Flexible, engaging, and remote working environment
• Paid time off: 3 weeks vacation annually, sick leave, and 'winter break' office closure the two weeks that include Christmas and New Years
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend
• The opportunity to contribute to increasing opportunity for students across diverse and often divided stakeholders