SEM Manager

Summary

Join Smartcat, a dynamic Series C company growing at 130% YoY, as we accelerate pipeline and ARR growth through the development and execution of search engine marketing and other paid advertising programs to double our pipeline from paid advertising over the next 12 to 18 months.

Requirements

• 5+ years of experience in agency and / or B2B SaaS search engine marketing
• Experience attracting both SMBs and large enterprise leads through SEM
• Directly contributed to 2x+ SEM growth in a paid advertising function
• Experience with search engine marketing, paid social and display advertising
• Experience with bidding algorithms to help achieve outsized results such as Skai and Marin
• Deep analytical skills including tracking and optimizing the full advertising acquisition funnel
• Experience using Google Analytics, LinkedIn Advertising, Hubspot, 6Sense and other current advertising platforms

Responsibilities

• Create an SEM / paid advertising strategy to generate 2x pipeline
• Compete for #1 or #2 spot in paid search results for our key Jobs-To-Be-Done
• Continuously optimize copy, CTAs and landing pages to drive cost per acquisition down and ROI up

Benefits

• Fully remote team
• Innovating a $50 Billion industry
• High impact role enabling innovation and inclusion in organizations