SEM Specialist

Summary

Join NAS Recruitment Innovation as a SEM Specialist and oversee all SEM campaigns, ensuring consistent setup, execution, and management. Collaborate with the Digital team to optimize strategies and campaigns, exceeding client objectives. Support internal training, manage performance reports, and ensure timely and accurate deliverables. Manage day-to-day campaign activities, including updating links, managing bids, and tracking spend. Support client presentations as a subject matter expert, focusing on upselling and growing campaigns. Monitor, analyze, and report on campaign performance, using data to refine marketing strategies. This role requires a Bachelor's degree in marketing (preferred), demonstrable experience in SEM and other digital advertising, Google certification, and two years of experience in recruitment media or marketing.

Requirements

• Bachelor's degree in marketing or related field preferred
• Demonstrable experience managing SEM, programmatic media, social media and/or display advertising
• Google Certified
• Two (2) Year’s experience in recruitment media or recruitment marketing
• Demonstrated knowledge of marketing ecosystems, media performance dynamics, and cost models associated with marketing channels
• Fundamental understanding of various industry technologies including applicant tracking systems, job distribution services, analytical tracking, etc
• Proven expertise managing detailed projects and activities across multiple clients
• Strong relationship management, presentation, and time management skills
• Ability to analyze data and results in order to optimize and improve campaign performance
• Flexibility to adapt to change and thrive in a fast-paced industry

Responsibilities

• Oversee all SEM campaigns within the organization to ensure consistent set up, execution and management with best practices followed
• Proactively raise opportunities to Client Service team to improve performance or adjust approaches to deliver better results
• Work collaboratively with the Digital team to ensure strategies and campaigns yield the best performance to meet and exceed client objectives
• Support internal training on educating Client Service team on strategy capabilities and enhancements, while also creating/updating ongoing sales resources
• Manage performance report execution to ensure all deliverables is timely, accurate and continually providing value to client and client services
• Ensure all campaigns have consistent set up with best practices followed and the unique approach is aligned to client objectives
• Manage day-to-day campaign activity for various clients within the platform to include updating links, managing ongoing bids, spend tracking, and proper tracking code campaign set-up
• Support Client Service team on client presentations as SME on positioning and managing campaigns for new or existing clients, focusing on opportunity to upsell/grow campaigns month-over-month
• Monitor, analyze, and report on campaign performance and KPIs; use data to refine and optimize marketing strategies

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day